Synergy between SEO positioning and native advertising
Posted: Sun Jan 19, 2025 4:01 am
These two techniques are often treated separately, but together they save a lot of time and money, boosting your digital strategy. Discover how SEO-optimized content can feed your native advertising campaigns and how they help improve a website's position in search results.
What is native advertising?
It is a form of advertising that adapts to the environment in which it is located, that is, it becomes part of the content. With this, it manages to become visible to the user and deliver value without disruption. It differs from traditional online advertising because it does not affect the user experience, generating better results. It was created due to the demand for ad blockers in browsers, as users are tired of being bombarded with ads.
Relationship between SEO and native advertising
Every business aims to reach a larger number of people and thus increase conversions. To achieve this, a dissemination strategy is needed to position the brand in different media (SEO) and attract customers (native advertising).
SEO positioning and native advertising
While SEO positions web content in search engines so that users have a natural contact with your brand, online advertising promotes content on different sites to increase traffic. Although they are different, the functions of each can complement each other perfectly. Some of the common points between both techniques are:
1. Inspiration: what content to promote in your ads and what material to work on for SEO
The content that is worked on for SEO serves as a basis for designing native advertising campaigns , since when it is optimized it can easily adapt to the ads, delivering value to the user.
Repurpose content as a source of inspiration so you don't spend so much time trying to decide what content to promote and how to do it. Similarly, if you already have results with organic ads, create material for search engine positioning. For example, if you have an article from your corporate blog, obviously optimized for SEO, that has generated a lot of web traffic, pay for advertising on other blogs or industry reference sites or adapt it into small excerpts and formats to spread them on social networks.
2. Native advertising on social media
A common form of native advertising is social media campaigns. These generate greater user reactions because the ads are not overwhelming and are mixed in with the content the user normally sees, thus generating a natural contact compared to traditional advertising that forces interaction.
According to experts , social media actions are somehow correlated to achieving good SEO positioning. However, if you design an attractive campaign and advertise on these media, you will have favorable and organic reactions from the public, which will improve the relevance of your business profile on Google, since it will interpret your content as high quality.
A clear example of this is the case of Unhealthiest Food. This company managed to position itself in the #1 spot in search results when one of its articles was shared more than 130,000 times on Facebook.
3. Link Building
An effective and free way to improve your SEO positioning is to get collaborators to publi china mobile phone number list sh native ads on blogs of experts or companies that have greater importance on the web. This way you will have more backlinks, indicating to Google that other sites give a vote of confidence to yours for being significant and of quality.
This is the case of advertising on MSN, on this Microsoft site where news and videos of different categories are published. In its news feed, some of the articles that are shared say “Sponsored” in their title, meaning that you can also pay for these types of links. Although the site that mentions you should clarify that the material is advertising, users will naturally interact more with your content, since it does not appear intrusively or uncomfortable during their navigation. Your task will be to create content that attracts and draws people’s attention.
You
What is native advertising?
It is a form of advertising that adapts to the environment in which it is located, that is, it becomes part of the content. With this, it manages to become visible to the user and deliver value without disruption. It differs from traditional online advertising because it does not affect the user experience, generating better results. It was created due to the demand for ad blockers in browsers, as users are tired of being bombarded with ads.
Relationship between SEO and native advertising
Every business aims to reach a larger number of people and thus increase conversions. To achieve this, a dissemination strategy is needed to position the brand in different media (SEO) and attract customers (native advertising).
SEO positioning and native advertising
While SEO positions web content in search engines so that users have a natural contact with your brand, online advertising promotes content on different sites to increase traffic. Although they are different, the functions of each can complement each other perfectly. Some of the common points between both techniques are:
1. Inspiration: what content to promote in your ads and what material to work on for SEO
The content that is worked on for SEO serves as a basis for designing native advertising campaigns , since when it is optimized it can easily adapt to the ads, delivering value to the user.
Repurpose content as a source of inspiration so you don't spend so much time trying to decide what content to promote and how to do it. Similarly, if you already have results with organic ads, create material for search engine positioning. For example, if you have an article from your corporate blog, obviously optimized for SEO, that has generated a lot of web traffic, pay for advertising on other blogs or industry reference sites or adapt it into small excerpts and formats to spread them on social networks.
2. Native advertising on social media
A common form of native advertising is social media campaigns. These generate greater user reactions because the ads are not overwhelming and are mixed in with the content the user normally sees, thus generating a natural contact compared to traditional advertising that forces interaction.
According to experts , social media actions are somehow correlated to achieving good SEO positioning. However, if you design an attractive campaign and advertise on these media, you will have favorable and organic reactions from the public, which will improve the relevance of your business profile on Google, since it will interpret your content as high quality.
A clear example of this is the case of Unhealthiest Food. This company managed to position itself in the #1 spot in search results when one of its articles was shared more than 130,000 times on Facebook.
3. Link Building
An effective and free way to improve your SEO positioning is to get collaborators to publi china mobile phone number list sh native ads on blogs of experts or companies that have greater importance on the web. This way you will have more backlinks, indicating to Google that other sites give a vote of confidence to yours for being significant and of quality.
This is the case of advertising on MSN, on this Microsoft site where news and videos of different categories are published. In its news feed, some of the articles that are shared say “Sponsored” in their title, meaning that you can also pay for these types of links. Although the site that mentions you should clarify that the material is advertising, users will naturally interact more with your content, since it does not appear intrusively or uncomfortable during their navigation. Your task will be to create content that attracts and draws people’s attention.
You