Content Strategy: How to reach large quantities without losing quality?
Posted: Sun Jan 19, 2025 4:13 am
If you are undertaking a content marketing strategy, you have surely faced the problem of maintaining a certain frequency in your publications and you know the importance of keeping your blog and social networks active to gain visibility and interest from your audience. But how can you scale a strategy without losing quality?
1. Set realistic goals
It's normal to be overcome with enthusiasm and want to drastically increase your publication frequency, but in practice you don't achieve this, since the scalability variables are out of your reach. This is only counterproductive because it will make you lose motivation.
It is best to set a publishing schedule and start with a moderate amount, with which you can actually meet your goals. After you have acquired a dedicated content marketing team, or you decide to outsource the content creation process , you can be more ambitious in this regard.
Content Strategy
2. Keep a stock of ideas
Do you have all the resources and don't know what to post? This is very common, especially when you have been posting on the same site for a long period of time. That's why you should have a stock of ideas to draw on whenever you need them.
Remember that the best ideas arise at any time, so it is necessary that you think like a writer, have a methodology to write down and develop ideas at any time and place.
Every week, jot down new content ideas, formats, and topics in your notebook or digital colombia mobile phone number list platform. You can also use Evernote.com or Airtable.com, these apps will allow you to write down, plan, and organize content to facilitate your strategy.
If you hire a content agency, they will provide you with optimized content suggestions and you will not have to worry about this aspect.
3. Diversify your content
Content is much more than written articles. Consider multimedia elements such as videos, photo series, eBooks, whitepapers, webinars and infographics.
Another option is audio files, special podcasts , a resource that is gaining popularity and can be consumed while doing other activities such as exercising, working or using public transport.
There is always content that is more likely to be viewed than others, but the selection of these will depend on your objectives. Short videos, for example, are a very popular resource for sharing on social networks and are suitable for a variety of audiences.
4
1. Set realistic goals
It's normal to be overcome with enthusiasm and want to drastically increase your publication frequency, but in practice you don't achieve this, since the scalability variables are out of your reach. This is only counterproductive because it will make you lose motivation.
It is best to set a publishing schedule and start with a moderate amount, with which you can actually meet your goals. After you have acquired a dedicated content marketing team, or you decide to outsource the content creation process , you can be more ambitious in this regard.
Content Strategy
2. Keep a stock of ideas
Do you have all the resources and don't know what to post? This is very common, especially when you have been posting on the same site for a long period of time. That's why you should have a stock of ideas to draw on whenever you need them.
Remember that the best ideas arise at any time, so it is necessary that you think like a writer, have a methodology to write down and develop ideas at any time and place.
Every week, jot down new content ideas, formats, and topics in your notebook or digital colombia mobile phone number list platform. You can also use Evernote.com or Airtable.com, these apps will allow you to write down, plan, and organize content to facilitate your strategy.
If you hire a content agency, they will provide you with optimized content suggestions and you will not have to worry about this aspect.
3. Diversify your content
Content is much more than written articles. Consider multimedia elements such as videos, photo series, eBooks, whitepapers, webinars and infographics.
Another option is audio files, special podcasts , a resource that is gaining popularity and can be consumed while doing other activities such as exercising, working or using public transport.
There is always content that is more likely to be viewed than others, but the selection of these will depend on your objectives. Short videos, for example, are a very popular resource for sharing on social networks and are suitable for a variety of audiences.
4