How to optimize your website for visual search?
Posted: Sun Jan 19, 2025 4:15 am
Optimizing your website for visual search requires a prior process that involves selecting and uploading high-quality images, with specific considerations regarding size, dimension, format and resolution. This, in addition, with the lowest possible weight.
In this way, two things are achieved:
optimization ensures good positions in Google indexing;
a website with optimal loading times (which is no small detail considering that a site's loading time is a key SEO aspect).
So let's review how to carry out an image optimization process with a focus on visual search.
If your potential customer is watching a video about a thailand business email list specific product that isn't mentioned in the title or image description, visual search can identify the category and return related links.
Use images in JPEG and PNG format
Your visual search will be enhanced if you use formats that are compatible and friendly to your website. The most common and recommended formats are PNG and JPEG . Both allow you to compress information without loss of quality and are ideal for digital photographs.
Visual search on laptop
Check the resolution
It is extremely important that website photos have a good resolution . This is so that the user can view them correctly; the meaning of the image and the elements that compose it is understood; and, ultimately, so that they do not lose interest in it.
Imagine you are browsing the internet and you come across a dark, blurry image or text so small that you can't read it… You will certainly not stop at that image and continue browsing to other sites. That's what happens if you don't make sure of the quality of the image resolution.
The recommended resolutions for product images on the web are between 1024px and 1600px. Either horizontally for square or horizontal images; or vertically for vertical images. For central banners, the recommendation ranges between 1024px and 1920px .
Image sizes, on the other hand, should be around 200 to 300 kb. You should also aim for a responsive website. That is, a website that adapts to the device used by users. This way, your images will always be displayed correctly.
In this way, two things are achieved:
optimization ensures good positions in Google indexing;
a website with optimal loading times (which is no small detail considering that a site's loading time is a key SEO aspect).
So let's review how to carry out an image optimization process with a focus on visual search.
If your potential customer is watching a video about a thailand business email list specific product that isn't mentioned in the title or image description, visual search can identify the category and return related links.
Use images in JPEG and PNG format
Your visual search will be enhanced if you use formats that are compatible and friendly to your website. The most common and recommended formats are PNG and JPEG . Both allow you to compress information without loss of quality and are ideal for digital photographs.
Visual search on laptop
Check the resolution
It is extremely important that website photos have a good resolution . This is so that the user can view them correctly; the meaning of the image and the elements that compose it is understood; and, ultimately, so that they do not lose interest in it.
Imagine you are browsing the internet and you come across a dark, blurry image or text so small that you can't read it… You will certainly not stop at that image and continue browsing to other sites. That's what happens if you don't make sure of the quality of the image resolution.
The recommended resolutions for product images on the web are between 1024px and 1600px. Either horizontally for square or horizontal images; or vertically for vertical images. For central banners, the recommendation ranges between 1024px and 1920px .
Image sizes, on the other hand, should be around 200 to 300 kb. You should also aim for a responsive website. That is, a website that adapts to the device used by users. This way, your images will always be displayed correctly.