Build a brand that Amazon can't touch
Posted: Sun Jan 19, 2025 4:21 am
Responsive website with a minimalist design that accepts different payment methods
– Corporate blog with useful, quality content that your audience is looking for
– Content plan focused on each social network
– Social listening, carry out social listening on the networks where your audience is, find out what they are looking for, why they like your brand or simply add a witty comment in the middle of a conversation.
3.
Amazon has done things very well, but what it cannot do is be the best in costa rica mobile phone number list each and every market in which it operates, leaving the door open to those small eCommerce companies that know their audience perfectly.
The key is not just to display products in the window of our online store, but to create an irresistible brand that can attract our customers. One of the keys to this construction is the creation of user communities, for which you must choose which marketing strategies you will use.
If you have a small business, start with a content strategy that includes a corporate blog and social media, but do everything from an inbound perspective , that is, thinking about attracting your customers and never invading them. Use videos and creative and attractive formats, but always prioritize useful content. Creating this community will be our best move against the eCommerce giants.
It is true that the giant Amazon is almost everywhere and there are few markets where it does not have a presence. Competing against it becomes a titanic task, but you will not do it, you will only take that part of the market that corresponds to you, since you know those customers better than anyone else.
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– Corporate blog with useful, quality content that your audience is looking for
– Content plan focused on each social network
– Social listening, carry out social listening on the networks where your audience is, find out what they are looking for, why they like your brand or simply add a witty comment in the middle of a conversation.
3.
Amazon has done things very well, but what it cannot do is be the best in costa rica mobile phone number list each and every market in which it operates, leaving the door open to those small eCommerce companies that know their audience perfectly.
The key is not just to display products in the window of our online store, but to create an irresistible brand that can attract our customers. One of the keys to this construction is the creation of user communities, for which you must choose which marketing strategies you will use.
If you have a small business, start with a content strategy that includes a corporate blog and social media, but do everything from an inbound perspective , that is, thinking about attracting your customers and never invading them. Use videos and creative and attractive formats, but always prioritize useful content. Creating this community will be our best move against the eCommerce giants.
It is true that the giant Amazon is almost everywhere and there are few markets where it does not have a presence. Competing against it becomes a titanic task, but you will not do it, you will only take that part of the market that corresponds to you, since you know those customers better than anyone else.
Related Articles
3 steps to create a dashboard in Digital Marketing
A note board with a pencil and a measurement circle.
10 steps to create a content strategy