Exactly, you search on the Internet: You go to Google, YouTube, Facebook, LinkedIn… You identify which solutions best fit your needs and which companies offer them.
Then, you are very likely to look for rankings, reviews, recommendations and success stories: this is known as Social Proof or social influence, a concept that indicates that people, when faced with the unknown, tend to adopt the behavior of the majority.
This applies a lot to ecommerce and B2C strategies. Are you going to deny that when you buy from your favorite retailer, before adding something to the cart, you scroll down to see how many stars other buyers have given it and what their comments were! Now, did you know that this is just as important for B2B businesses?
Social proof for B2B businesses
Although the tactics or review platforms are not the same, in the end they work with the same logic: when faced with a new situation or product, we usually go to validate with others how they solved their problems and what the experience was like… Maybe you are familiar with platforms such as G2, TrustPilot or Capterra, where you look for a solution and find different comments that guide you through the consideration and purchase stages.
So if you've decided to improve your digital presence and increase sales on online country area code philippines channels, I recommend that you not only focus on improving Social Proof on your own channels, but also build your reputation in those places where your potential customers are going to look for arguments to form a first impression about your brand.
Below we mention some tips for building a solid and reliable B2B brand in the digital world, based on different tactics that are based on social influence:
Make the most of your numbers!
How many clients have you served? How long have you been in the market? How many projects have you successfully executed? In how many cities or countries? What is your customer satisfaction indicator?
Use this data on your website's home page, in your sales presentations, and on social media. This way, a prospect who finds you on Google will see consistency across the different channels they browse through looking for more information about your company.