To create amazing content, it's important to be clear about what it is about your company or business that sets it apart from the rest of the competition. Why should users consume your products or services?
Make sure your videos clearly convey what makes your brand different and what it can do to solve your audience's needs and problems.
A good example of this type of material is success stories: testimonials from satisfied customers who tell first-hand how your product or service improved and made their reality easier.
Use Call to Actions
One of the main objectives of any type of campaign, whether taiwan business email list marketing or advertising, is to encourage users to take some kind of action (register, download content, purchase, etc.).
Add calls to action to your videos. Ideally, these are included towards the end and can include text or graphic animations.
The action you want viewers to take should be clear, understandable and in an eye-catching format. The idea is that the proposition is so tempting that there is no way to avoid it.
In 2020, 80% of marketers who used video in their digital strategies said that this format helped increase web traffic.