Advanced nurturing activities
Advanced Email Delivery
Behavioral Segmentation
Measuring contribution to sales
Analyzing the effectiveness of programs and campaigns
Integration with mobile devices such as SMS and apps
Predictive Web Content
Integration with multiple data sources
Expanded advertising targeting to targets belgium phone number resource with "similar" purchasing expectations
I'm not sure if it's correct to translate this level of Proactive as "smart," but it somehow feels right. The word "advanced" is very abstract, but I'd like to think of it in the way I imagine it (I think that when Marketo uses the word "advanced" for a function, it means that it contains dynamic elements). At this level, continuous and automated training programs have changed to more advanced implementation content tailored to the customer. For example, a single training program such as "latent → issue manifestation → increase in amount of action and exceed score value → send customer to sales" can be evaluated in the sense that it communicates with the customer according to their purchasing consciousness. However, if you aim for a higher level, this must be said to be an extremely uniform automation program.