The five most popular Chinese social networks

[Dimaeiya333]

China is one of the largest markets in the world, with a population of 1.412 billion inhabitants registered in 2021, according to data from the World Bank. This is why it arouses a lot of interest from companies in all sectors and also from those operating in the digital universe. Especially since 73.1% of the total population of that country is an Internet user.

All the potential that this nation has has caused an increase in the fascination of companies with Chinese social networks .

Each of these platforms offers unique features and functionality, making them attractive to both individual users and businesses and brands looking to expand their online presence. In this article, we'll show you the top Chinese social networks below .

Which Chinese social media sites are generating the most interest?
1.- Douyin (Tik Tok in China)
This network is the Chinese version of the social network Tik Tok and is one of the largest Chinese social media platforms to date, with over 1 billion monthly active users worldwide.

This platform is based on spreading short, user-generated video content, often accompanied by music or lip-syncing. Users are mostly Gen Z and Millennials and have spurred thousands of influencers.

2.- Kuaishou
It is a popular live streaming app and compared to Douyin, Kuaishou is more popular among older users who live outside of big cities. Its initial popularity came from videos of Chinese rural life.

It also relies more on e-commerce revenue than advertising revenue compared to its main competitor. Unlike Douyin, Kuaishou’s algorithm rewards content creators who boast a highly engaged user base.

3.- Xiaohonghu
It is an e-commerce and social media platform and has been described by some as China's answer to Instagram.

The app allows users and influencers to post, discover and share product reviews, france mobile phone number list most often related to beauty and health.

Travel bloggers also regularly post content about tourist and leisure destinations on the platform.

4.- Weibo
This social network is known as the Twitter of China because it is a microblogging platform.

Users are limited to 140 characters on posts and can include images and emojis in their content. They can also tag other users, hold individual conversations, create Stories (something like Instagram Stories) and add hashtags.

5.- WeChat
It is an instant messaging channel similar to WhatsApp and Telegram that has the particularity that to create an account you must find an existing user and scan the QR code that they provide you.

It is a social network that businesses use for business promotion because it allows people to create business accounts and add followers or future followers to the account. Many accounts have a special purpose, such as offers, subscriptions, etc. WeChat mini-apps allow people to use the services of business accounts such as calling a taxi, booking hospital appointments, or paying