Methods for creating a digital transformation strategy
Posted: Sun Jan 19, 2025 6:25 am
There are two main methods for developing a digital transformation strategy:
approach from the perspective of business architecture (Deloitte, GDSgroup);
customer-oriented solutions (Forbes, McKinsey, IMD).
In the first case, the company forms a comprehensive view of its capabilities, values, relationships and relationships between areas of activity, products, strategies and stakeholders. The approach from the position of business architecture is aimed at the effective implementation of the organization's strategy. It covers many aspects of the industrial enterprise's activities.
The goal of the shareholder data package customer-oriented approach is to create value for the company's clients and employees. CT is carried out to meet the needs of the audience. In addition, the organization focuses on improving the quality of products, building effective communications and effective feedback with the consumer. The customer-oriented approach also takes into account the interests and values of the enterprise's employees. The company constantly trains personnel, instilling skills in the use of digital technologies, promoting a culture of digital transformation, and overcoming resistance to changes associated with CT.
Methods for creating a digital transformation strategy
The ideal option is to implement a comprehensive method that will include both of these approaches. In this case, the company's digital transformation strategy will be developed taking into account all aspects of doing business, as well as horizontal and vertical levels of enterprise management. A comprehensive approach can be provided at 3 levels:
Stage 1. Basic conditions for CT.
Level 2. Centralized testing of the most important areas of activity of an industrial enterprise.
Stage 3. Contribution to the implementation of strategic goals.
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"Examples of Marketing Strategies: From Apple to Barack Obama"
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Stages of creating a digital transformation strategy
When building a simple business (for example, selling goods), the digital transformation strategy can be taken from global practice. First of all, it is necessary to transfer the simplest operations to electronic format. In particular, paper document flow with contractors, suppliers and customers. This will save money, since fewer employees are required for operational activities. Then it is necessary to work out the automation of the functionality of various employees in order to further reduce personnel costs.
If we are talking about a larger and more complex enterprise, then the development of a digital transformation strategy can be carried out in seven stages:
Meeting of the company's top management
Such meetings help the management to define the general goals of the organization for 5-10 years, specify the task related to increasing profits, launching new areas and increasing the company's efficiency. Then these settings need to be distributed over a time period (what should be accomplished in a year, and what in 10 years).
Study of the enterprise and its growth areas, competitor analysis
Management needs to identify the main market trends. It is also necessary to answer the question: what have competitors already implemented? Then it is necessary to determine the position of the enterprise in relation to the leading players: lagging behind, catching up, close. The second is the most advantageous. Such companies can learn from the experience of market leaders, adopting useful methods, tools and technologies.
Analysis of technological and management trends
The company must select several of the most relevant working tools.
Formation of project portfolios
A company can take the value chain and determine which areas of the business would benefit from digitalization. For example, in logistics, it makes sense to reduce the time it takes to ship and receive finished goods, and in ma
approach from the perspective of business architecture (Deloitte, GDSgroup);
customer-oriented solutions (Forbes, McKinsey, IMD).
In the first case, the company forms a comprehensive view of its capabilities, values, relationships and relationships between areas of activity, products, strategies and stakeholders. The approach from the position of business architecture is aimed at the effective implementation of the organization's strategy. It covers many aspects of the industrial enterprise's activities.
The goal of the shareholder data package customer-oriented approach is to create value for the company's clients and employees. CT is carried out to meet the needs of the audience. In addition, the organization focuses on improving the quality of products, building effective communications and effective feedback with the consumer. The customer-oriented approach also takes into account the interests and values of the enterprise's employees. The company constantly trains personnel, instilling skills in the use of digital technologies, promoting a culture of digital transformation, and overcoming resistance to changes associated with CT.
Methods for creating a digital transformation strategy
The ideal option is to implement a comprehensive method that will include both of these approaches. In this case, the company's digital transformation strategy will be developed taking into account all aspects of doing business, as well as horizontal and vertical levels of enterprise management. A comprehensive approach can be provided at 3 levels:
Stage 1. Basic conditions for CT.
Level 2. Centralized testing of the most important areas of activity of an industrial enterprise.
Stage 3. Contribution to the implementation of strategic goals.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Stages of creating a digital transformation strategy
When building a simple business (for example, selling goods), the digital transformation strategy can be taken from global practice. First of all, it is necessary to transfer the simplest operations to electronic format. In particular, paper document flow with contractors, suppliers and customers. This will save money, since fewer employees are required for operational activities. Then it is necessary to work out the automation of the functionality of various employees in order to further reduce personnel costs.
If we are talking about a larger and more complex enterprise, then the development of a digital transformation strategy can be carried out in seven stages:
Meeting of the company's top management
Such meetings help the management to define the general goals of the organization for 5-10 years, specify the task related to increasing profits, launching new areas and increasing the company's efficiency. Then these settings need to be distributed over a time period (what should be accomplished in a year, and what in 10 years).
Study of the enterprise and its growth areas, competitor analysis
Management needs to identify the main market trends. It is also necessary to answer the question: what have competitors already implemented? Then it is necessary to determine the position of the enterprise in relation to the leading players: lagging behind, catching up, close. The second is the most advantageous. Such companies can learn from the experience of market leaders, adopting useful methods, tools and technologies.
Analysis of technological and management trends
The company must select several of the most relevant working tools.
Formation of project portfolios
A company can take the value chain and determine which areas of the business would benefit from digitalization. For example, in logistics, it makes sense to reduce the time it takes to ship and receive finished goods, and in ma