Decide on the brand identity and concept
Posted: Sun Jan 19, 2025 6:29 am
Once you have analyzed your environment, it's time to solidify your brand's core identity .
We will clarify the characteristics and individuality of the products and services we offer.
In order to keep our focus, it is important to togo email address always be aware of our company's mission and vision .
Once the identity is solidified, we decide on more specific concepts, such as the image we want to project and the value we want to provide.
The important thing to be careful about is to avoid creating a concept that is similar to that of your competitors .
Not only will the image not take root, but there is a risk that it will be seen as a rip-off.
Conduct a thorough competitive analysis to differentiate yourself.
Step 3: Create creative
The next step is to translate the decided brand concept into creative content.
Decide on a logo and color pattern, and create product packaging and an official website.
In addition to direct creativity, successful branding also requires commercials, web advertising, and social media that are in line with the brand concept .
If necessary, we also recommend using agencies, production companies, consulting services, etc.
Step 4: Verify and improve results
Branding doesn't end when you release your product or service .
It is necessary to verify the effectiveness of your products, such as how they are distributed in the world and whether the reactions of users and customers who have actually used them are good or bad.
You can ask a search company for help or look for reviews on social media.
Once we have collected a certain amount of data, we will use it to identify issues and consider future improvement proposals.
By implementing the PDCA (※2) cycle, an image will gradually take root in the minds of consumers and the brand will be established .
*2 "PDCA"
It is an acronym made up of the initials of Plan, Do, Check, Action, and by repeating this cycle, it means continually improving the quality of products and management.
We will clarify the characteristics and individuality of the products and services we offer.
In order to keep our focus, it is important to togo email address always be aware of our company's mission and vision .
Once the identity is solidified, we decide on more specific concepts, such as the image we want to project and the value we want to provide.
The important thing to be careful about is to avoid creating a concept that is similar to that of your competitors .
Not only will the image not take root, but there is a risk that it will be seen as a rip-off.
Conduct a thorough competitive analysis to differentiate yourself.
Step 3: Create creative
The next step is to translate the decided brand concept into creative content.
Decide on a logo and color pattern, and create product packaging and an official website.
In addition to direct creativity, successful branding also requires commercials, web advertising, and social media that are in line with the brand concept .
If necessary, we also recommend using agencies, production companies, consulting services, etc.
Step 4: Verify and improve results
Branding doesn't end when you release your product or service .
It is necessary to verify the effectiveness of your products, such as how they are distributed in the world and whether the reactions of users and customers who have actually used them are good or bad.
You can ask a search company for help or look for reviews on social media.
Once we have collected a certain amount of data, we will use it to identify issues and consider future improvement proposals.
By implementing the PDCA (※2) cycle, an image will gradually take root in the minds of consumers and the brand will be established .
*2 "PDCA"
It is an acronym made up of the initials of Plan, Do, Check, Action, and by repeating this cycle, it means continually improving the quality of products and management.