Test task
Posted: Sun Jan 19, 2025 6:39 am
The test task allows the candidate to confirm his or her level of qualification in practice.
The case should be based on real tasks that the marketing specialist will have to work on. For example, if there is a vacancy for an Internet marketer, you can offer applicants to collect a semantic core for SEO promotion, perform a site audit, etc. If an SMM marketer is required, candidates will need to write a sales text or find out which platform will bring in the most sales.
Test task for a marketing specialist
Even if the specialist is not truemoney data package familiar with the specifics of the area where the company operates, by completing the test task, he will demonstrate skills in using marketing tools. In addition, you can evaluate the speed of work and other aspects.
Interview
It is necessary to clarify with the applicant what exactly he did at his previous place of work (what tools he used, how exactly he solved the assigned tasks).
The results of the work are important. If they are not indicated in the resume, it is worth asking about this in a personal conversation. In this case, you need to pay attention to the candidate's reaction to such questions. The competence of a specialist is revealed through an adequate assessment of his achievements .
It is worth asking the applicant what he knows about the company. A good marketing specialist, preparing for an interview, will definitely collect information about the potential employer. Most likely, he will analyze the site, make a list of the main competitors, etc. Perhaps he will even have suggestions on how to better optimize business processes.
It is also necessary to ask questions that are not related to professional activities. For example, what is the candidate's hobby, what does he read and watch, how does he spend his free time, what turns him off in people, etc. Answers to such questions help to objectively assess the personal qualities of the specialist and understand whether he will be comfortable in the team.
In addition, it is necessary to clarify how the candidate improves his/her qualifications. In particular, what literature and blogs he/she reads, what professional courses and events he/she attends, what new tools he/she implemented as a result of training, etc.
Applicant's questions
An experienced marketing professional is usually interested in the following points:
organizational structure of the marketing department;
number of employees;
principle of task distribution;
features of the marketing strategy (who develops it, how often it is adjusted, etc.);
what marketing tools are used, their effectiveness;
List of duties of a marketer.
The case should be based on real tasks that the marketing specialist will have to work on. For example, if there is a vacancy for an Internet marketer, you can offer applicants to collect a semantic core for SEO promotion, perform a site audit, etc. If an SMM marketer is required, candidates will need to write a sales text or find out which platform will bring in the most sales.
Test task for a marketing specialist
Even if the specialist is not truemoney data package familiar with the specifics of the area where the company operates, by completing the test task, he will demonstrate skills in using marketing tools. In addition, you can evaluate the speed of work and other aspects.
Interview
It is necessary to clarify with the applicant what exactly he did at his previous place of work (what tools he used, how exactly he solved the assigned tasks).
The results of the work are important. If they are not indicated in the resume, it is worth asking about this in a personal conversation. In this case, you need to pay attention to the candidate's reaction to such questions. The competence of a specialist is revealed through an adequate assessment of his achievements .
It is worth asking the applicant what he knows about the company. A good marketing specialist, preparing for an interview, will definitely collect information about the potential employer. Most likely, he will analyze the site, make a list of the main competitors, etc. Perhaps he will even have suggestions on how to better optimize business processes.
It is also necessary to ask questions that are not related to professional activities. For example, what is the candidate's hobby, what does he read and watch, how does he spend his free time, what turns him off in people, etc. Answers to such questions help to objectively assess the personal qualities of the specialist and understand whether he will be comfortable in the team.
In addition, it is necessary to clarify how the candidate improves his/her qualifications. In particular, what literature and blogs he/she reads, what professional courses and events he/she attends, what new tools he/she implemented as a result of training, etc.
Applicant's questions
An experienced marketing professional is usually interested in the following points:
organizational structure of the marketing department;
number of employees;
principle of task distribution;
features of the marketing strategy (who develops it, how often it is adjusted, etc.);
what marketing tools are used, their effectiveness;
List of duties of a marketer.