It is worth remembering that the indicators are relative values, and even if they are high, competitors may still have better ones, and therefore your sales will be lower. Here is what you can do in such a case:
Studying the traffic of competitors’ websites selling similar products, those with whom you have a similar target audience, will help identify weak points in the promotion strategy and improve it.
Analyzing market leaders will help you understand global industry trends and anticipate potential challenges.
Optimization of the site not only for desktop, but also for mobile devices is necessary. Buttons must function, information must be readable.
Dark theme is available viber data package on mobile devices, so it should also be taken into account when creating a website to make it look attractive.
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Services for analyzing competitors' traffic
Smart businessmen are not only not afraid to use competitors' ideas that have proven their effectiveness, but also constantly learn from their rivals' mistakes. Website owners study the traffic of their web resources, traffic sources, and search queries. They are ready to use any means to obtain this information, as it will help them achieve their goals more easily and with less financial costs.
If you want to find out the sources of traffic to competitors' sites, you need to study what programs SEO specialists use for this purpose. Let's talk about the most popular analyzer services:
SimilarWeb
This foreign online service allows for a comprehensive analysis of a website and is quite popular among optimizers. Most users use the free version, but a full package is also available, costing from $1,099 per month, and full versions for different countries, costing around $12,000.
SimilarWeb
To get information about a competitor's website, simply enter its URL in the search bar; you don't even need to register on the platform. Monthly resource traffic, main referrals and most popular pages, duration of visits and traffic sources (free and paid) - SimilarWeb can provide all this information. The service also has specialized plugins for popular browsers Mozilla Firefox and Google Chrome.
SerpStat
Formerly known as prodvigator, it allows you to analyze even sites that do not have a traffic counter. This service is easy to use and has many functions - with its help you can find out all the search analytics of competitors' web resources, including key phrases and paid search results. The free version of SerpStat has its limitations, but it is also quite convenient to work with.
SEMRush
This service helps you find out information about the traffic of the site you are interested in in just a few moments. With its help, it is easy to make a comparative analysis of product ads, keywords, etc. SemRush allows you to analyze the promotion strategies used by competitors, how effective or unsuccessful they were, audience engagement and the main sources of site traffic.
SEMRush