Finally, map out the customer journey you antarctica email list want your Instagram followers to take. Instagram shouldn’t be the end. Where do you want your fans to go after finding you on IG? What's next?
Identify a specific pain point your audience is currently experiencing. Give them instant solutions to make their day better. For example, Michelle has an IG hook selection guide that provides fans with 131 free hooks. Her audience wants useful hooks that can be applied immediately, not vague promises like a 10-day course.
Whether it’s an email subscription, a freebie, or a masterclass, provide value upfront by meeting your audience’s current needs. When you make people's lives easier in tangible ways, they'll love you and thank you. And they’ll be more inclined to engage with your business further.
Listen to direct feedback from your Instagram audience. What questions did they ask in your DMs or comments? Find out what their difficulties are. For example, if a follower says “I don’t know how to make a great Reel cover,” you’ll immediately think of a content idea — make a template or tutorial that solves that pain point.
Actively research what your audience wants:
#3: Develop customer journeys and automatically generate leads
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