15 tips to improve your email marketing strategy

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channels, it is still a great way to generate leads and convert more prospects for your business.

Sending emails remains one of the most powerful marketing tools to generate more leads for your company and that is why today we want to share with you some of the best practices that you should know.

1.- Do not buy databases
This first tip shouldn't come as a surprise, but given the General Data Protection Regulation (GDPR) , it's worth repeating.

Email marketing campaigns depend on achieving an adequate opening rate and by communicating with people whose information you purchased, rather than obtaining it from a previous interaction, you will quickly see your email performance drop.

The GDPR also requires consent from each European recipient before you communicate with them, and purchased email lists typically don't come with that consent.

To reach your target audience, you can use a platform like Versium Reach , which allows you to possess data about your target audience across multiple marketing channels.

2.-Do not use 'No-Reply' in the sender's email address
"Do Not Reply" on an email message prevents recipients from responding or even opting out of further emails, and this violates their right to do so at any time.

Instead, use a human name for your automated emails (e.g., [email protected]). Your customers are much more likely to open emails if they know they're coming from a human, and this helps you comply with email regulations .

3.- Do not use more than three different fonts
The more organized your email is , the more conversions you will get.

Don't ruin the visual appeal or distract your readers with an email that uses more than two fonts or typefaces.

Additionally, we advise you to use web-safe fonts with sizes between 10 and 12 points. This will ensure that your email is readable on all readers and devices.

4.- Optimize the preview text
If you're subscribed to any newsletter, you've probably seen a message like this at the top: “Click here if you're unable to view the email properly.” This is a helpful warning, but keeping it in your email preview text (aka pre-header) can drastically impact open rates.

First, because you're telling recipients, "Hey, this email might not work." Second, you're not providing any insight into what the email is about.

Your preview text should complement your subject line by adding details to grab your audience's attention and encourage them to open.

By default, the preview text extracts the first few words from the body of the email and displays ghana mobile phone number list it next to the subject line before the person opens it.

5.- Include a signature
Even if your newsletter is sent on behalf of the company rather than an individual, the email should include a specific person's signature.

In a 2019 State of Business study, 41% of marketers said they use email signatures for branding and visibility. The second most popular reason for using them was to maintain a standard, consistent design across the company.

Another reason you should include your email signature is that it's a touch of personalization. People are naturally more inclined to read an email if they know it's coming from a human being, not just a collective marketing team.

6.- Clean your contact list regularly
Some of your contacts may not unsubscribe from your campaign, but they may never open it either.

It’s tempting to send emails to as many people as possible to reach more prospects, but keeping less engaged recipients off your mailing list can kill your open rate. People who never open emails make your campaign look worse, as you’re not analyzing the quality of the campaign in comparison to more loyal recipients.

Review your list of subscribers who haven't engaged for a certain period of time and remove them regularly.