How to create content that helps build customer loyalty

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As Magic Flight Studios points out , “content marketing involves a strategic approach that focuses on providing content through blogs, videos, social media or other means that add value to attract a target audience and drive profitable customer action.”

But how do you create quality content? Here are some tips:

Write what your client really wants to read
It sounds obvious, doesn't it? Well, it's not that obvious. You need to know your buyer personas really well , how they're talking and what they're engaging with. Get to know the trends and join their social groups to see what topics australia email list your customers are concerned about. Help them find useful information about their sector without having to spend hours searching.

How to create Buyer Personas for your company
Answer your main questions
Your buyer personas have some key questions , so answering them is a good starting point for creating valuable content. Focus on solving their problems, guiding them, and giving them advice. This way, they will not only read your content, but it will be much easier for them to share it.

Personalize your content
Identifying your audience also means segmenting it. Create specific content for each of your customer subgroups (by sector, segment, position, etc.), with which they feel identified, understood and listened to.

Share case studies and success stories
Writing and publishing your own case studies is a very useful way to showcase your products or services without having a direct sales approach. It will also help your customers and potential customers better understand how your company can help them improve their business.

Pay attention to their reactions and draw conclusions
Observe how users react to your content: for example, the level of interaction on social networks, the number of clicks on a newsletter, the time spent on the page... And use this information to perfect your content marketing strategy and make it much more effective.

Take advantage of information about how your users react to your content to make a much more effective content marketing strategy

Now that you know how to create an effective content marketing strategy and what formats you can use, you can start creating your own. If you have any questions, contact us and we will be happy to help you!