Audiovisual content sells
Posted: Sun Jan 19, 2025 8:15 am
Experts have predicted that by 2022, 82% of internet traffic will be dedicated to audiovisual content.
Marketers are already using video content to gain followers , share testimonials, and offer detailed product demonstrations. Online video consumption is set to grow, and marketers have taken notice.
In the field of lead generation, videos can be used to build a personal brand, personalize follow-up and sales messages.
Covid-19 has shown us how the use of videos for lead generation has skyrocketed in 2021, using them, for example, to increase the effectiveness of landing pages and forms.
Process automation
The lead generation system, which consisted of offering downloadable content, creating an email funnel, and passing the list of users who had completed it to sales, was a fairly automated process.
Today, automation in lead generation can be taken to the next level. In fact, a 2019 Harvard study predicted that 10% of tasks would be automated by 2020. But which tasks can be automated?
In principle, no chatbot can replace a good salesperson in their relationship with the customer, but it can replace the repetitive and mechanical tasks that prevent them from spending more time focused on high-value tasks: listening carefully and curiously to their prospects, identifying their weak points and working together to solve their business problems.
With the help of Artificial Intelligence and Machine Learning , automation is now much more useful.
Let's look at some examples of automation for lead generation:
Chatbots
AI-powered chatbots can answer questions, share resources, and even qualify leads with a set of simple questions.
Integrated Tools:
Nowadays, there are tools that can be integrated into your CRM, so the data collected by chatbots can be sent to your CRM and the lead can be assigned to a salesperson.
Automated Nurturing:
Automation makes customer nurturing tasks easier through emailing and retargeting strategies , for example.
These are some of the trends to keep in mind for B2B lead generation. The health emergency greece mobile phone number list has led to a leap forward for technologies and an opportunity to test new tools.
Automation , personalization, video, and sales and marketing alignment are not only effective strategies for generating leads, but also improve their quality.
Contact PGR Marketing & Tecnología if your company needs to implement a Lead Generation strategy . Rely on the advice of our experts in the B2B technology market to take a leap forward and allow your team to focus on the tasks that bring the most value to the business.
Marketers are already using video content to gain followers , share testimonials, and offer detailed product demonstrations. Online video consumption is set to grow, and marketers have taken notice.
In the field of lead generation, videos can be used to build a personal brand, personalize follow-up and sales messages.
Covid-19 has shown us how the use of videos for lead generation has skyrocketed in 2021, using them, for example, to increase the effectiveness of landing pages and forms.
Process automation
The lead generation system, which consisted of offering downloadable content, creating an email funnel, and passing the list of users who had completed it to sales, was a fairly automated process.
Today, automation in lead generation can be taken to the next level. In fact, a 2019 Harvard study predicted that 10% of tasks would be automated by 2020. But which tasks can be automated?
In principle, no chatbot can replace a good salesperson in their relationship with the customer, but it can replace the repetitive and mechanical tasks that prevent them from spending more time focused on high-value tasks: listening carefully and curiously to their prospects, identifying their weak points and working together to solve their business problems.
With the help of Artificial Intelligence and Machine Learning , automation is now much more useful.
Let's look at some examples of automation for lead generation:
Chatbots
AI-powered chatbots can answer questions, share resources, and even qualify leads with a set of simple questions.
Integrated Tools:
Nowadays, there are tools that can be integrated into your CRM, so the data collected by chatbots can be sent to your CRM and the lead can be assigned to a salesperson.
Automated Nurturing:
Automation makes customer nurturing tasks easier through emailing and retargeting strategies , for example.
These are some of the trends to keep in mind for B2B lead generation. The health emergency greece mobile phone number list has led to a leap forward for technologies and an opportunity to test new tools.
Automation , personalization, video, and sales and marketing alignment are not only effective strategies for generating leads, but also improve their quality.
Contact PGR Marketing & Tecnología if your company needs to implement a Lead Generation strategy . Rely on the advice of our experts in the B2B technology market to take a leap forward and allow your team to focus on the tasks that bring the most value to the business.