Trade Fair Marketing: How to get the most out of industrial fairs with the Internet

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How Trade Show Marketing Works
Trade show marketing, as its name suggests, is the strategic actions to promote a brand at trade shows and conferences . It is the preferred opportunity to launch products, invite journalists and influencers to visit us, distribute business cards, network and, above all, get sales opportunities.

There is no doubt that attending a professional fair in our sector is a great opportunity to get new clients, stay up to date with the latest developments and create strategic alliances. At a trade fair you must take into account three global phases: planning, the on-site Fair and the post-fair.

Nowadays, digitalisation and promotion via the Internet will be key at each stage.
Depending on the magnitude and scope of participation, work is usually carried out belgium email list between 8 and 6 months before the fair, together with industrial and technological marketing agencies , on stand design, online strategy, public relations and commercial strategy.

Trade fair marketing is therefore a classic promotion and communication practice that is very common in professional environments of industrial and B2B companies .

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International trade fairs in the industrial sector
If we aim to internationalise and expand our markets, international trade fairs are a perfect opportunity. You will mainly find four advantages when taking your brand abroad:



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1.- Business relations
The conditions of a trade fair accelerate the bond and the formation of new business relationships. People who attend a trade fair are proactive in selling and generating new contacts. What may not take a lifetime with cold calling, at a trade fair can be reduced to just a few days.

2.- Connections and investment
If we plan our participation correctly and have the right online tools, we can go home with hundreds of contacts. On the other hand, if we do not promote our participation, we can lose out.

3.- Analyze the market
It is the best opportunity to conduct market research, analyze the competition and learn about industry trends. Not only will you sell your brand, products and ideas, set analysis objectives to write down all the ideas that help you differentiate yourself.

4.- Opportunity for internationalization
If you are aiming to become a global company, a trade show is the perfect opportunity to launch your global brand.

If you are in the process of studying to participate in a specific fair, it is important that you participate as an attendee first and establish the first relationships, with this action you will already get contacts and be able to gather information.