Foreign trade people, will you come to the online exhibition?
Posted: Sun Jan 19, 2025 8:20 am
I heard that after the "Slowly Talk" column came out last Friday, the little brother became famous. He was praised internally, and the boss only watched it a few dozen times. As a cool and beautiful marketing editor, I was not moved at all, and I would not even recommend the link to everyone .
Unmoved emoticon pack
Okay, back to our weekly topic.
Recently, offline exhibitions have been cancelled due to the epidemic. On March 3, the China Home Appliances and Consumer Electronics Expo (AWE), Asia's largest and one of the world's top three home appliance and consumer electronics exhibitions, announced that it would be postponed to next year. The epidemic has indeed caused the original cuba b2b leads offline brand and marketing activities to be suspended or delayed. Many domestic brands have shifted their marketing resources in the first half of the year to online channels, and important marketing activities have also been transferred to online, including new product launches, brand marketing activities, dealer opening meetings, etc.
The same is true for foreign trade exhibitions. New digital service platforms such as "Zhejiang·Hong Kong Online Exhibition" and "Online Exhibition and Trade" provide foreign trade companies with personalized online exhibition services such as manual buyer matching, specific product inquiries, on-site buyer recommendations, on-site video conferencing, and global audience data searches, all for the purpose of bringing buyers and sellers together online.
Online and offline exhibitions
So the question is, can “online exhibitions” really replace offline exhibitions?
1. "Reality" is always the prerequisite for trust
Humans are social animals , and this seems to be engraved in their genes.
Virtual reality aside, for the foreseeable future, people will still prefer to be with groups, which is why e-commerce is so popular and why so many shopping malls are still standing.
Unmoved emoticon pack
Okay, back to our weekly topic.
Recently, offline exhibitions have been cancelled due to the epidemic. On March 3, the China Home Appliances and Consumer Electronics Expo (AWE), Asia's largest and one of the world's top three home appliance and consumer electronics exhibitions, announced that it would be postponed to next year. The epidemic has indeed caused the original cuba b2b leads offline brand and marketing activities to be suspended or delayed. Many domestic brands have shifted their marketing resources in the first half of the year to online channels, and important marketing activities have also been transferred to online, including new product launches, brand marketing activities, dealer opening meetings, etc.
The same is true for foreign trade exhibitions. New digital service platforms such as "Zhejiang·Hong Kong Online Exhibition" and "Online Exhibition and Trade" provide foreign trade companies with personalized online exhibition services such as manual buyer matching, specific product inquiries, on-site buyer recommendations, on-site video conferencing, and global audience data searches, all for the purpose of bringing buyers and sellers together online.
Online and offline exhibitions
So the question is, can “online exhibitions” really replace offline exhibitions?
1. "Reality" is always the prerequisite for trust
Humans are social animals , and this seems to be engraved in their genes.
Virtual reality aside, for the foreseeable future, people will still prefer to be with groups, which is why e-commerce is so popular and why so many shopping malls are still standing.