B2B companies are investing in digital marketing to maintain revenue during the pandemic
Posted: Sun Jan 19, 2025 8:22 am
With events canceled with no forecast of return and a drastic reduction in sales, many companies in the B2B segment are reinforcing their digital presence to generate potential new business.
All companies are reviewing their budgets and canceling several in-person events (which are a strong business generator), so companies in the B2B sector are reviewing their strategies to maintain part of the revenue estimated for this year.
According to the survey B2B Marketing and the impact of Coronavirus , carried out by Intelligenzia between March 30 and April 10, with 353 Marketing and Sales leaders from B2B companies operating in the country, 77% of respondents stated that there was an impact on sales strategies , with the subsequent adoption of new actions to continue generating business.
Due to the pandemic, 86.8% of these organizations peru telegram lead had to restructure their actions . And, according to the study data, a large part of these businesses are investing in digital channels to attract potential customers.
Focus on leads
According to the survey, 25% of companies stopped advertising on Facebook Ads and 21% stopped their actions on Instagram , media that generally do not generate sales for the sector.
At the same time, 87.5% maintained their LinkedIn Ads campaigns and another 83.3% did not stop Google Ads, which present more effective results for this audience.
In this context, organizations are opting for digital actions to continue with their marketing strategies: at least 44% of respondents started holding webinars, 36% intensified content for social media, 36% increased email marketing actions and 16% started advertising on LinkedIn.
Other digital resources are also being incorporated by companies in the sector: WhatsApp has been the most used tool, with adoption by 71% of respondents.
The creation of email marketing strategies was adopted by 33% of experts and cold calling by 30%.
The results show a different positioning from that seen in the survey carried out at the end of 2019: at the time, 60% of respondents said they did not have the habit of sending marketing emails, and in-person events were part of the strategy of 64% of B2B companies – this number, in fact, grew by 120% between 2018 and 2019.
All companies are reviewing their budgets and canceling several in-person events (which are a strong business generator), so companies in the B2B sector are reviewing their strategies to maintain part of the revenue estimated for this year.
According to the survey B2B Marketing and the impact of Coronavirus , carried out by Intelligenzia between March 30 and April 10, with 353 Marketing and Sales leaders from B2B companies operating in the country, 77% of respondents stated that there was an impact on sales strategies , with the subsequent adoption of new actions to continue generating business.
Due to the pandemic, 86.8% of these organizations peru telegram lead had to restructure their actions . And, according to the study data, a large part of these businesses are investing in digital channels to attract potential customers.
Focus on leads
According to the survey, 25% of companies stopped advertising on Facebook Ads and 21% stopped their actions on Instagram , media that generally do not generate sales for the sector.
At the same time, 87.5% maintained their LinkedIn Ads campaigns and another 83.3% did not stop Google Ads, which present more effective results for this audience.
In this context, organizations are opting for digital actions to continue with their marketing strategies: at least 44% of respondents started holding webinars, 36% intensified content for social media, 36% increased email marketing actions and 16% started advertising on LinkedIn.
Other digital resources are also being incorporated by companies in the sector: WhatsApp has been the most used tool, with adoption by 71% of respondents.
The creation of email marketing strategies was adopted by 33% of experts and cold calling by 30%.
The results show a different positioning from that seen in the survey carried out at the end of 2019: at the time, 60% of respondents said they did not have the habit of sending marketing emails, and in-person events were part of the strategy of 64% of B2B companies – this number, in fact, grew by 120% between 2018 and 2019.