Having a good product and good recommendations from our customers has always been a guarantee of growth. There is no better prospect than one recommended by a satisfied customer. This technique has been and is currently the best way to get new customers and we must always take it into account when designing marketing strategies. Many industrial companies have based their marketing strategy on this technique. New Internet technologies and social networks allow us to amplify its effect today.
Now: Social Selling
A substitute for word-of-mouth marketing strategies could be Social Selling brazil email list trategies. When designing marketing strategies, take into account the sales team in order to create alignment between departments and boost results. By joining forces, they will multiply!
Before: Traditional advertising
We find advertising through media and supports that are generally specialized: sector magazines, associations and professional colleges, which also provide a lot of visibility among the information sources that our potential clients consult.
Now: Paid Marketing
The combination of an Inbound Marketing strategy and Paid is perfect for speeding up processes and seeing results quickly. You can consider starting to work on Paid actions if you are looking to give visibility to a product or solution on a one-off basis or launch campaigns with a very limited budget.
We have a masterclass that will help you set up your paid campaigns:
Download Paid Marketing Masterclass
Before: Cold calling commercial actions
In this case, a group of salespeople is dedicated to calling and trying to close potential meetings with lists of prospects taken from associations, fairs, databases... in order to obtain business opportunities .
Now: Consultative selling
We can use social media like LinkedIn to reach out to our prospects or our monthly newsletter. The most important thing is the way we approach them through our messages. Nowadays, cold calling no longer works and we are looking for a much more consultative sale.
Our sales team has worked on a compilation of the best-selling messages in the B2B sector. Try them out to increase your sales closing!