We are already well into the digital revolution, we are witnesses of how digital technologies are a fundamental part of our daily lives, both personally and professionally. Digital transformation will be the success (or failure) factor for many companies as we know them today. To be part of the success and not the failure, companies must make the decision to ride the wave and start being present and active in the online world. Even with this evidence, there are still many companies that think that their sector is different because it is B2B and that being digital is not a priority in their business and they still believe that having a B2B website only serves to have a digital presence.
This dangerous belief is based on the fact that there is still a lot of ignorance about the potential that can be obtained from a B2B website and it is believed that it cannot provide tangible results to the business. Based on this point of view, some people have the perception that a B2B website is an “obligatory expense” and do not see it as a valuable investment with great potential to contribute to the growth of their business.
A B2B website can be the best 24/7 salesperson
In this article, we are going to debunk this myth and others, we will discuss the different aspects of the importance of having a website optimized for B2B and how sales can be generated through the web with a good Digital Marketing hungary mobile phone number list strategy. We will review some important aspects of why it is essential to have a well-developed and optimized B2B website today.
There are many important and compelling reasons to say that today having a website becomes an indispensable issue for the growth and survival of companies. But in this article we are going to focus on three compelling reasons:
Let them find you (Exist)
Building a strong relationship (Engagement)
That you sell (Results)
Let them find you (Exist)
Achieve positioning on Google with your company website
The first thing is to exist. Nowadays, if a company doesn't have a website, it doesn't exist. Nowadays, when we need to find information about any topic, problem or product, the first thing we do is search on Google to find it. The same thing happens to company managers when they need a service or product from another company. Many times they have a problem and don't know that there is a solution until they do a search. These searches or questions contain the wonderful keywords, therefore a company website must contain the keywords that fit the needs and searches of potential customers and of course that are related to the products or solutions that the company offers.
This is a very simple way of explaining what we call SEO . SEO is one of the most important aspects when developing a company website. For a website to be found, it is essential to develop good content and it is essential that this content incorporates keywords related to the needs of customers and their searches, as well as those of the sector and its competitors.
Can you sell to companies with a B2B website?
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