The reward system is a growth hacking technique widely used by large companies. What does it consist of? Offering rewards —or some kind of discount— to users in exchange for recommendations and getting someone they know to sign up to their platforms .
For example, Dropbox offered free storage space to those who successfully recommended it to their friends. This allowed it to grow from 100,000 to 4 million users in 15 months.
The reward system is a great way to get more customers algeria whatsapp number database by using other brand advocates for your brand.
This technique is effective for three reasons:
Because users always respond better to a recommendation from an acquaintance.
Because recommendations are made to people with the same profile, which makes it easier to serve them successfully.
Because the permanence of referred members is much longer if they are linked to another user.
Retargeting or Remarketing
Both remarketing and retargeting involve creating ads to reactivate contact, through different channels, with a user who has visited your site or who has shown interest in your products or services. The purpose of these techniques is to remind them that you are there for them and that you have an offer to offer them.
These strategically targeted campaigns aim to quickly move users through the conversion funnel, increase brand awareness and expand sales opportunities.
Now, if you're wondering if retargeting and remarketing are the same thing, here's the answer: no, they are not the same, although they are often used as synonyms. So, let's look at the differences between the two:
Retargeting sends ads to potential customers, while remarketing collects user information that it then uses to send them sales emails. This data is collected through cookies, contact forms, list building, and more.
Remarketing is not only intended to generate a conversion like retargeting; it can also be used to position a brand or recommend content, for example.
The retargeting campaign is massive and the remarketing campaign is implemented on multiple channels, preferably in emails.