What to do? Conduct traffic analytics

[sumaiyakhatun27]

before and after SEO. You need to track the dynamics of target traffic growth. Let's say there were 100 visitors before the start, conversion into applications was 10%. If the traffic grew to 200 people, and the conversion became 5% - something is wrong with the traffic. The metric “traffic” without the adjective “targeted” is useless for business. Bounce rate is the percentage of visitors who land on a site and immediately leave.


Usually, this metric is used to filter out non-targeted traffic: supposedly the belgium email list lower the rate, the better. There are a few buts here: Yandex considers people who have looked at no more than one page on the site and spent no more than 15 seconds on it to be rejected. Google puts into this category someone who visited one page of the site and left. Accordingly, for single-page sites, the bounce rate can be taken into account only in Yandex.


Metrica. But it is much more effective to use this metric not as a KPI, but as a starting point for improving traffic quality: for example, in the same Yandex. Metrica, you can see with the help of Webvisor on which element the user decided to leave the site. Number of queries in the top. This metric as a KPI is sometimes offered by unscrupulous agencies: a businessman is shown a long table of queries and promised that he will definitely be in the first places in the search results for them.