To find them, you’ll need to: Do a full content audit
Posted: Sun Jan 19, 2025 9:35 am
Want to follow a riveting court case to completion and see who wins? You’ll need to set up a timely content pillar – and keep it updated all along the way. Need solutions in a fast-changing industry, like cybersecurity, travel, or automotive? Build pillar pages with a mix of evergreen and timely content. As a bonus, timely pillar content can turn evergreen after the event in question ends.
The only question is: will your readers want to return to the content later to explore past austria phone number data events in detail? How to Create a Content Pillar Strategy Ready to create a winning content pillar strategy for your brand? Just follow these steps when creating your content brief and beyond. Determine Your Core Topic To truly elevate your digital marketing strategy, your content pillar pages must center around topics highly relevant to your brand.
Complete a competitor analysis Perform customer research Look at your customers’ pain points Where are the gaps in your existing content? How could you improve on the pages you already have? Are you missing any key chances to support your customers on their buyer’s journey? Once you have a few key topics in mind, dive into the research phase to see if there’s room for improvement.
The only question is: will your readers want to return to the content later to explore past austria phone number data events in detail? How to Create a Content Pillar Strategy Ready to create a winning content pillar strategy for your brand? Just follow these steps when creating your content brief and beyond. Determine Your Core Topic To truly elevate your digital marketing strategy, your content pillar pages must center around topics highly relevant to your brand.
Complete a competitor analysis Perform customer research Look at your customers’ pain points Where are the gaps in your existing content? How could you improve on the pages you already have? Are you missing any key chances to support your customers on their buyer’s journey? Once you have a few key topics in mind, dive into the research phase to see if there’s room for improvement.