What are the differences between translation and transcreation

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Transcreation, an anglicism derived from the fusion of translation and creation, also called creative translation, is the art of adapting a message, advertising copy, or creative content from one language to another while maintaining the original intent and creating a similar emotional impact on the target audience. Unlike traditional translation, transcreation takes into account cultural, regional, and linguistic factors to ensure that the message is conveyed appropriately and engagingly.

Translation primarily aims to convey bulk sms service in sri lanka the meaning of a text from one language to another accurately and faithfully, preserving the grammatical structure and key information. Transcreation, on the other hand, aims to convey not only the meaning but also the emotion , tone , creative intent , and impact of the original text ;
While translation focuses on literal rendering and consistency with the original text, transcreation requires creative adaptation that takes into account cultural, linguistic and communicative differences. Transcreation may therefore involve the use of wordplay , changing the tone and style of the text to elicit a similar emotional response in the target audience;
Translation takes cultural context into account but its primary goal is to maintain accuracy and consistency. Transcreation, on the other hand, places greater emphasis on cultural context by adapting the message to respect the sensitivities , cultural norms , and preferences of the local audience ;
Translation requires a high degree of fidelity to the original text while transcreation offers a greater degree of creative freedom allowing the professional to adapt the message more flexibly to achieve the desired effect;
In the transcreation process the client is always involved in the creative process through briefing and debriefing and is provided with at least two alternatives from which he can choose;