How to choose a suitable OMO system provider?

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Don’t let VIP business tools at counters only have small notebooks
In order to reach more consumers, Shin Kong Mitsukoshi not only set up physical beautySTAGE stores in its own department stores, but also further entered other malls. With the expansion of business services, the team observed that beautySTAGE store clerks lacked systematic tools to record customer preferences and needs and interact with them. Many consumers said that it is difficult to find a beauty consultant to serve them . To solve this problem, Eva Zhuang, deputy general manager of Shin Kong Mitsukoshi's e-commerce department, began to select a suitable omni-channel business dialogue strategic partner for beautySTAGE, hoping to provide services that are only available in brick-and-mortar stores. The experience extends to online platforms.

When evaluating a suitable system for beautySTAGE, three main points were considered: solving the problems of beauty consultants and customers, choosing a SaaS system that is easy to integrate, and india email list being able to connect online and offline member information.

"Shin Kong Mitsukoshi spent nearly half a year evaluating suppliers and finally chose Omnichat because it provides a series of functions that meet the needs of beautySTAGE, including supporting an all-channel sales profit sharing mechanism and encouraging online channels and physical stores to attract each other. Use the advantages of online channels to create unlimited shelves and maximize revenue synergies. "

"In addition, OMO video functions will help beauty consultants interact deeply with consumers, such as makeup tutorials and store product tours, with the assistance of digital tools. Help us achieve the best practice in the application of OMO personalized scenarios."