Robert Iger, who led The Walt Disney Company for 15 years, is recognized as one of the most successful CEOs of his era. Under his leadership, Disney became the largest media company in the world and its value increased fivefold.
"By settling for 'good enough' you make the product mediocre."
Robert Iger
The Walt Disney Company
In his book, Robert shares the lessons, or as they say today, insights, that he learned from managing a legendary company with more than 220,000 employees.
This isn't just about business marketing with stockholder database experience and motivational tips. He writes a real gripping thriller, skillfully balancing the personal and professional, and openly talks about both his successes and failures.
Book The Ability to Foresee
If you think that the book will tell only about the formation of a huge media empire, then you are mistaken. Of course, it contains stories about significant events of the Disney company, but first of all it is about experience. The colossal experience of one brilliant leader.
"This is a story about doing your job well; being patient; looking for opportunities to shine and channeling your energy. No matter who you are, you will always have to choose between the personal and the professional."
All the amusement parks created by Disney are able to immerse any skeptic in an atmosphere of miracles. Here everyone begins to believe that the most cherished desires come true. But behind all this holiday there is a brilliant work: artists, architects, musicians, directors and managers.
Disney Amusement Park
The entertainment business is about emotions, impressions and the opportunity to get new emotional experiences. But if you look behind the scenes of this industry, you will see quarterly reports, development of strategies, implementation of innovations... Thousands of people, hundreds of millions of dollars.
It is this unknown side of The Walt Disney Company that Robert Iger talks about. For a fairy tale to become reality, for the plan to be realized, you will have to put in a lot of effort. And this is not only about The Walt Disney Company. All this can be said about any business. And the experience of a person who headed a large company for 15 years will be useful to many modern businessmen.
"Everything I want to share is