Limitations of the Funnel
Posted: Sun Jan 19, 2025 10:40 am
The main limitation of the funnel is that it conceives the sale as the end of the relationship with the customer. It is a methodology that does not take into account the post-sale process or loyalty.
The funnel does not take into account that a satisfied customer can become a brand promoter by recommending the products. This is amplified when we realize that, nowadays, social media is the place where “word of mouth” occurs.
Benefits of Flywheel for Your Inbound Marketing Strategies
The Flywheel model for inbound marketing has numerous bahrain whatsapp resource advantages that position it much better than the old funnel model:
Customer loyalty. In Flywheel Marketing, the purchasing process can be repeated and more than one sale can be achieved. This is because the brand continues to interact with the customer by offering them services or new products. Within this model, closer and longer-lasting relationships are generated that build customer loyalty in a much more active way.
Greater feedback. A satisfied customer can be a great salesperson. If you build a relationship with the consumer and try to make them more than satisfied, they are very likely to recommend your services or products to other people. The efficiency of this model lies in the fact that the customers themselves generate the energy for the business to continue growing.
Better customer service. Within the Flywheel circuit, customer service is present at all stages: it is the engine of the wheel and works to both attract and delight. The relationship with the company is continuous.
Conclusion
Social media has greatly changed Internet marketing strategies. Users have acquired new behaviors and making them go through a sales funnel is no longer the best method to get new customers.
If before the paradigm was based on highlighting the benefits of the products and services offered, today efforts must be invested in the user experience.
This serves both to build customer loyalty and to attract new customers. Flywheel invests in customer relationships and bases its entire strategy around them.
It is also a very profitable model: it takes advantage of all the forces involved in the process to retain customers who, in turn, become brand promoters if they are satisfied with their purchase.
The time has come for companies to put customers at the centre of the issue and value the relationships they establish with them much more. The greatest benefits, both economic and in terms of dissemination, are generated by caring for and nurturing these links.
The funnel does not take into account that a satisfied customer can become a brand promoter by recommending the products. This is amplified when we realize that, nowadays, social media is the place where “word of mouth” occurs.
Benefits of Flywheel for Your Inbound Marketing Strategies
The Flywheel model for inbound marketing has numerous bahrain whatsapp resource advantages that position it much better than the old funnel model:
Customer loyalty. In Flywheel Marketing, the purchasing process can be repeated and more than one sale can be achieved. This is because the brand continues to interact with the customer by offering them services or new products. Within this model, closer and longer-lasting relationships are generated that build customer loyalty in a much more active way.
Greater feedback. A satisfied customer can be a great salesperson. If you build a relationship with the consumer and try to make them more than satisfied, they are very likely to recommend your services or products to other people. The efficiency of this model lies in the fact that the customers themselves generate the energy for the business to continue growing.
Better customer service. Within the Flywheel circuit, customer service is present at all stages: it is the engine of the wheel and works to both attract and delight. The relationship with the company is continuous.
Conclusion
Social media has greatly changed Internet marketing strategies. Users have acquired new behaviors and making them go through a sales funnel is no longer the best method to get new customers.
If before the paradigm was based on highlighting the benefits of the products and services offered, today efforts must be invested in the user experience.
This serves both to build customer loyalty and to attract new customers. Flywheel invests in customer relationships and bases its entire strategy around them.
It is also a very profitable model: it takes advantage of all the forces involved in the process to retain customers who, in turn, become brand promoters if they are satisfied with their purchase.
The time has come for companies to put customers at the centre of the issue and value the relationships they establish with them much more. The greatest benefits, both economic and in terms of dissemination, are generated by caring for and nurturing these links.