This type of offer puts the approval in the hands of the customer
Posted: Sun Jan 19, 2025 10:56 am
And give plenty of opportunities for users to opt in or out of specific things, like email campaigns. The more clear you are on these practices, the less likely you are to face a complaint or monetary fine down the road. 5. Switch to gated offers Instead of relying on specific individuals to opt in to generic data sharing, give them something of value in return.
This is a process known as providing a gated offer. Imagine this: let’s say you’re wanting to gain insight china phone number data on customer satisfaction after a website visitor makes an online purchase or books an appointment. When the process is done, send them a survey asking for specific information. In exchange for their time and honest answers, they’ll receive a coupon code for a discount on their next purchase.
They don’t have to opt in for sharing the data though — they can click a checkbox giving them the opportunity to opt out or they can skip the whole offer altogether. The key here is that this offer provides the ability of choice when it comes to participating in marketing activities. ROCK CONTENT MAGAZINE The pillars of data-driven marketing The Future Of Digital Marketing And Privacy While digital advertising is changing from what it has been over the last few years, it is important to remember that consumer behavior as a whole has not changed all that much.
This is a process known as providing a gated offer. Imagine this: let’s say you’re wanting to gain insight china phone number data on customer satisfaction after a website visitor makes an online purchase or books an appointment. When the process is done, send them a survey asking for specific information. In exchange for their time and honest answers, they’ll receive a coupon code for a discount on their next purchase.
They don’t have to opt in for sharing the data though — they can click a checkbox giving them the opportunity to opt out or they can skip the whole offer altogether. The key here is that this offer provides the ability of choice when it comes to participating in marketing activities. ROCK CONTENT MAGAZINE The pillars of data-driven marketing The Future Of Digital Marketing And Privacy While digital advertising is changing from what it has been over the last few years, it is important to remember that consumer behavior as a whole has not changed all that much.