So, we are talking about an ideal environment to be able to take advantage of this huge audience. LinkedIn used to be extremely limited with its advertising options, leaving little room for advertisers to really achieve their goals, but now everything has improved!
Advertising on LinkedIn can be highly effective, especially because it is geared towards B2B . The platform does not yet reach the number of users of Facebook, but it allows you to work with a perfectly segmented niche of users.
LinkedIn Ads has integrated australia email address list new features that have given renewed and effective value to this platform as an environment for developing ads. Let's find out a little more about these new features!
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1. New campaign objectives
LinkedIn allows us to create ads based on campaign objectives. This allows us to develop ads optimized for different marketing objectives.
Until now we could select between these campaign objectives:
Website Visits : This goal is designed to drive users to your website or landing page. These types of ads will be presented to users who are most likely to click on them.
Interaction: Through this campaign objective you can develop actions to increase interaction with your content (likes, shares, comments, etc.).
Video views: Ads that encourage viewing of videos to complete information or any interactive action with your content.
Lead generation: Ad campaign that directs users to a lead generation form that is filled out using the LinkedIn profile.
With the new changes to the advertising platform, the following three objectives are added to the four previous objectives:
Brand Awareness: Brand Awareness campaigns to provide greater information and visibility to the brand. Undoubtedly, this objective is perfectly linked to the natural environment of LinkedIn and its users.
Website conversions : For many, one of the most important new goals. The main goal is to get more conversions, LinkedIn allows you to specify what type of conversions you want and track them. Watch out for the new types of bids!
Job Applications: When we talk about LinkedIn, we must talk about employment. This objective facilitates the promotion of job applications and job opportunities. These ads will be shown to those profiles that are most likely to click on them.
These three new objectives allow you to build a new advertising campaign strategy on the LinkedIn platform . But let's look at some more interesting things that have been improved when developing advertising campaigns on LinkedIn.