Which channel do retailers consider the most effective?

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The respondents’ answers were as follows: Note that search engine marketing confidently took first place, with organic search in second place. The researchers included SEO, paid search, and mobile search in the concept of search engine marketing. At the same time, some elements of paid search, including remarketing and behavioral targeting, were put into separate points. If the researchers had included organic traffic acquisition in SEM, the results of the study would have been different.


Attracting organic traffic can be considered one of the main tactics of search japan email list engine marketing. Paid search on the rise 76% of respondents said they have increased their revenue over the past year through PPC campaigns. Nearly one in five retailers said they spend more than half of their marketing budget on paid search. In fact, survey respondents consider paid search to be the foundation of search marketing.


NFL representatives note that online retailers are betting on paid traffic acquisition. Despite the obvious effectiveness of this tactic, businesses need to expand the arsenal of tools used to attract customers. Forrester Research experts support this opinion. They suggest paying attention to advertising on Facebook and other social networks. Experts emphasize that Facebook has long ceased to be just a platform for communication. This network can be considered an intermediary between business and clients.