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Target specialist at the Demis Group marketing agency Sofia Serik says that advertising is cheaper in the new account. She compared advertising rates in the new and old accounts in February:

In the niche of organizing catering services, the cost of visiting a website has decreased from 62 rubles to 21 rubles.
For an unlimited communication operator, the cost of an application has been reduced from 1,600 to 1,100 rubles.
For the chain of construction supermarkets, the cost of a subscriber fell from 80 to 40 rubles.
For a blog about China, we managed to reduce the cost of a subscriber from 60 to 20 rubles.
Another specialist at Demis Group, Yana Akulenkova, also noted a positive trend:

In the community of a company selling land plots, the cost of a subscriber dropped from 65 to 24 rubles, and the number of requests doubled.
In the dentistry niche, the cost of an application from quizzes turkey email list decreased from 2,500 to 1,700 rubles, and the cost per click decreased from 44 to 27 rubles.
A client who sells health products now receives app installs for 158 rubles instead of 550 rubles.
"Sometimes technical errors occur. For example, we upload ads, make a duplicate, edit it, and it doesn't save.

with geography in the settings - supposedly the audience came from other cities. We did not have this, but many people talked about this error.

There is a lack of audience retention in the funnel - a lot of mechanics were built on this. In general, the new account is still in the process of being finalized, but already now the results in it are better than in the old one," notes Yana Akulenkova .