Attracting more customers to the database
Posted: Mon Jan 20, 2025 4:03 am
Where to get consumers? You can buy a ready-made database and work on it with retargeting, organize an advertising campaign and much more. Of course, taking into account the product features, do not forget about online and offline channels of attraction:
On the web it is:
email newsletters;
context;
banners;
targeting;
affiliate programs.
In real life:
publications the benefit of using our student database in print media;
outdoor advertising media;
printed products;
advertising through participation in events.
If you see that the base is growing, it means that you are doing everything right. Thanks to your efforts, the natural outflow of customers will be compensated by the influx of new ones, which will allow you to maintain sales figures at a normal level and ensure an increase in business income.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Cost optimization
This can improve profitability without even lowering prices. Here, pay special attention to lean manufacturing and process optimization. Try to reduce losses associated with:
overproduction, excessive accumulation of stocks;
equipment and labor downtime;
inflated transportation costs due to poor logistics;
unnecessary actions that have no effect on the final result and quality of the product (service);
defects and mistakes made by employees.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Increase business revenue by improving customer service
Give your audience the opportunity to form their own opinion about the product and make decisions accordingly.
Previously, marketers spent a lot of time and money to understand what the consumer needed. This was done with the help of focus groups, questionnaires and interviews (of which more than one thousand had to be conducted), and competitors' developments were studied. Of course, it was not always possible to understand exactly what would be in demand on the market. With the development of the Internet, it became possible to involve consumers themselves in research. Ask directly what they think about the product, its design, price, service. Here is what can be advised here:
Conduct surveys via social networks.
Organize an online focus group.
Start an open discussion (again, on social media).
Conduct free product testing with volunteers, ask them to share their opinions and suggest improvements.
Clients who are involved in decision making feel involved and their own opinions are important, which undoubtedly works to increase loyalty.
Universal methods for increasing business income
On the web it is:
email newsletters;
context;
banners;
targeting;
affiliate programs.
In real life:
publications the benefit of using our student database in print media;
outdoor advertising media;
printed products;
advertising through participation in events.
If you see that the base is growing, it means that you are doing everything right. Thanks to your efforts, the natural outflow of customers will be compensated by the influx of new ones, which will allow you to maintain sales figures at a normal level and ensure an increase in business income.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Cost optimization
This can improve profitability without even lowering prices. Here, pay special attention to lean manufacturing and process optimization. Try to reduce losses associated with:
overproduction, excessive accumulation of stocks;
equipment and labor downtime;
inflated transportation costs due to poor logistics;
unnecessary actions that have no effect on the final result and quality of the product (service);
defects and mistakes made by employees.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Increase business revenue by improving customer service
Give your audience the opportunity to form their own opinion about the product and make decisions accordingly.
Previously, marketers spent a lot of time and money to understand what the consumer needed. This was done with the help of focus groups, questionnaires and interviews (of which more than one thousand had to be conducted), and competitors' developments were studied. Of course, it was not always possible to understand exactly what would be in demand on the market. With the development of the Internet, it became possible to involve consumers themselves in research. Ask directly what they think about the product, its design, price, service. Here is what can be advised here:
Conduct surveys via social networks.
Organize an online focus group.
Start an open discussion (again, on social media).
Conduct free product testing with volunteers, ask them to share their opinions and suggest improvements.
Clients who are involved in decision making feel involved and their own opinions are important, which undoubtedly works to increase loyalty.
Universal methods for increasing business income