What is a Blog for: 6 Amazing Benefits of Blogging

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A business blog can generate many positive results for your business.

You're probably not familiar with all the amazing results a business blog can bring you.

And you may not be aware of the disadvantages and challenges associated with starting one.

So, it is a good idea to review the advantages and disadvantages of blogging.

You can gain a clear understanding of this challenging yet rewarding channel that your business can leverage:


Advantages / Benefits of Blogs


1. More visits to your page:

You have created your new website . Done! You show it to each of your friends and family members.

And now you are waiting for thousands of potential customers to admire your beauty too!

But how do you expect them to do that? Is the search process to find your website clear to your users and customers?

Let's go through a quick overview of how people can find your website online:



By typing the name directly into a search engine. These are the people who obviously already know who you are. So, this doesn't really help you with the actual goal, which is getting new people (potential customers or clients) to view your site and consider using your company's services. So no, this is not a reliable source of traffic for your website.
Sending emails. If you don't know how to do email marketing correctly, it can be difficult for you to get visitors to your website.
By investing in paid advertising. This could be expensive, especially if you are not familiar with the digital advertising universe . Pay Per Click or PPC ( Google Ads , Facebook Ads , Instagram Ads, LinkedIn Ads) is a great way to get started, but you need to understand that the main thing here is that you will always need money to get results. The exact moment you stop investing money, your traffic stops, and so will your new potential customers.
So, is there a sustainable way to get organic traffic to your site? Yes, there is, and it’s called blogging. This is a very popular type of content marketing .

Why are blogs important in terms of attracting new customers?


BrightEdge reports that 51% of all website traffic comes from organic search, 10% from paid search, 5% from social media, and 34% from all other sources.



Additionally, corporate blog posts often convert more customers than dedicated landing pages for paid ads.



Leads coming from organic SEO have a conversion rate of 17% , while outbound leads (such as direct mail or print advertising) have a conversion rate of 2%.



But to use business blogs effectively, you need to take advantage of search engines and social media.

How do you take advantage of search engines? By publishing regular content on your site.

The average business website is about 5 pages long that briefly explains what the company is about, what they do, who runs them, where they are located, and other basic information.

So once you've published those pages, search engines can basically forget about your site.

But every new page you publish is a signal telling search engines to check your site for more information.



And the more regularly you publish content, the more frequently search engines check your site for updates and index them in SERPs (search engine results pages).



Another important thing to consider is that, quite often, organic traffic is what converts best.

That is, if you're selling organic food and your site has an item that ranks high in the results fo software managers email database r queries that are popular with people searching for organic food, you have a good chance of converting those people into customers.


In digital marketing we call it “Hot Traffic” because those users are already interested in what you are selling.

And, most importantly, you're showing them what they want (an article about organic food) at the exact time they want it (when they're searching for it in search engines).

Talking about search traffic coming from Google Ads is nice, but it doesn't convert like organic traffic or blog posts.

Plus, you have to pay for it all the time.

As for social media, if you post interesting and useful content, you give people the opportunity to share it with their friends and colleagues on platforms like Facebook, Instagram, Twitter, Linkedin, Pinterest, etc.

This will increase your brand reach by putting your site in front of people who may not have even realized you existed.



2. Capture new potential customers from these visits