We quote him: "There I spent three
Posted: Mon Jan 20, 2025 4:13 am
For those who have ideas but don't know how or where to start. In this episode of the Marketer Podcast, you'll find the answers. Click here to watch on YouTube or click here to listen on Spotify Is it worth going to Marketing World? Every year, some people ask themselves this question. But this time we don't have an answer. We leave the mic to Marcelo Ascani.
intense days, condensed in a year all norfolk island b2b leads the networking". If you want to have the same experience as he did, be sure to pick up your tickets for this year. If you want to be sure that the event is right for you, in addition to the socializing, you may find the answer in this new video of his Strategy Database "50% off" vs. "Buy 2, Get 1": Which discount works best? Marketing and Activism: A Golden Couple That No Longer Sparks (What Happened?)2 Let's say you run a home improvement store... From time to time you run discounts on your products, and you notice that in these cases, some are bombs, while others... absolutely zero.
Scented candles rock, but non-stick pans don’t. Discounts are the same, but it seems like the perception changes depending on the type of product. Is it possible? Science tells us yes… According to research conducted by the Journal of Consumer Psychology, discounts have different effects depending on the type of discount and the nature of the product. Let’s start with the types of discounts: Qualitative discounts: This is when you offer the same product for a lower price than usual. For example, the classic “50% off” . Quantity discounts: This is when you offer a group of products for the same price as if you would normally buy just one. For example, the classic “get 2, pay for 1” . So let’s see how these apply better to products of different natures: All the products we buy out of necessity (e.g. medicines, tools, basic necessities) draw strength from quantity discounts; Things we buy for pleasure or entertainment (e.g. candy, movies, travel) seem harder to justify, it almost makes us feel guilty, and quality discounts become a better excuse.
intense days, condensed in a year all norfolk island b2b leads the networking". If you want to have the same experience as he did, be sure to pick up your tickets for this year. If you want to be sure that the event is right for you, in addition to the socializing, you may find the answer in this new video of his Strategy Database "50% off" vs. "Buy 2, Get 1": Which discount works best? Marketing and Activism: A Golden Couple That No Longer Sparks (What Happened?)2 Let's say you run a home improvement store... From time to time you run discounts on your products, and you notice that in these cases, some are bombs, while others... absolutely zero.
Scented candles rock, but non-stick pans don’t. Discounts are the same, but it seems like the perception changes depending on the type of product. Is it possible? Science tells us yes… According to research conducted by the Journal of Consumer Psychology, discounts have different effects depending on the type of discount and the nature of the product. Let’s start with the types of discounts: Qualitative discounts: This is when you offer the same product for a lower price than usual. For example, the classic “50% off” . Quantity discounts: This is when you offer a group of products for the same price as if you would normally buy just one. For example, the classic “get 2, pay for 1” . So let’s see how these apply better to products of different natures: All the products we buy out of necessity (e.g. medicines, tools, basic necessities) draw strength from quantity discounts; Things we buy for pleasure or entertainment (e.g. candy, movies, travel) seem harder to justify, it almost makes us feel guilty, and quality discounts become a better excuse.