Avoiding common mistakes when collaborating with influencers

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To generate real results from your influencer marketing campaigns , it is important to avoid common mistakes that can undermine the authenticity of the campaign or the expected results.

Choosing a creator based on the number of followers alone : ​​The number of followers a creator has on their social network does not always translate into impact. In fact, data suggests that 9.5 % of Instagram accounts that make up certain content creators' communities are bots . Therefore, as a brand, it is important that you choose influencers who have the ability to connect with your audience and share similar values ​​to better ensure a return on investment.
Not giving the influencer enough creative freedom : Some brands have strict guidelines when creating content and messaging for their target audience, limiting the influencer's freedom and creativity. Keep in mind that creators know their audience best and know how to communicate effectively. Whenever possible, trust their judgment and allow posts on digital platforms to be as natural and spontaneous as possible, since trying to control everything risks reducing the effectiveness and authenticity of the campaign.
Ignoring the legal aspects of the collaboration: Remember that both parties, brands and influencers, have responsibilities in a collaboration agreement. Consider all the legal aspects and set them out in a contract. This document will be the roadmap with the details that allow for developing a more transparent and fluid collaboration.
Not measuring results : The key to success in any strategy is monitoring progress. It is impossible to know if the campaign has worked or what aspects to improve in future collaborations if you do not carry out an analysis of the main metrics of the campaign based on your specific objectives.
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and so