Warm up your YouTube ad audience with Google Discovery Ads and configure your daily budget at the campaign level with new tools 6
By default, a Discovery campaign starts immediately after estonia business email list publishing and runs indefinitely. To change the start and end dates, click More settings and adjust as needed. You can also set a schedule if you only want your ads to run at specific times or days.
Because Discovery campaigns are designed to reach interested audiences at scale, they can perform well without any manual audience targeting. Essentially, this targeting feature uses your campaign’s landing pages and assets to automatically build relevant audiences.
However, you may get better results by adding your own targeting signals. By adding audiences, you can refine your targeting faster and have more control over who sees your ads.
Click to select the best-performing audiences you've tested extensively, or create new audiences without leaving the campaign settings. Audiences can include:
Owned data, including YouTube subscribers or viewers, customer lists, website visitors, app users, or lead form segments
Warm your YouTube ad audience with Google Discovery Ads and set up audience targeting segment types with new tools 7
Custom segments, including users who searched for specific terms or showed interest or intent to purchase in specific keywords
Interests and detailed demographic data, including users who fit into certain demographic groups or have specific interests
If you choose to add audiences, please note the best practices Google Ads recommends for your campaign goals. For this example sales campaign, the dashboard recommends using custom segments and own data.