The secret to MA success starts with setting the right KGIs and KPIs (goals)

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Number of business meetings generated by marketing activities (number of deals passed to sales)
Percentage of transactions passed to sales and percentage of orders received
Number of business meetings resulting from lead nurturing
Status increase and ranking increase rate of users with a specific status (rank)
Number of leads held
Number of applications for specific activities (e.g., events, demonstration participation, etc.)
The number of leads gained from intermediate conversions (e.g., white papers)
Email open rate
CVR (conversion rate) of users who opened your emails

If an inside sales department is set up to handle the method of obtaining inquiries, rather than sales representatives handling expenses, the following KPIs are also necessary indicators.
Number of MQLs passed from Marketing to Inside Sales
# Internal Sales Calls


Key points for setting KPI/KGI when operating MA (Marketing Automation) tools
Finally, here are some key points for setting up KGIs and KPIs in your MA tool.


■Set something quantifiable
A common mistake when setting KGIs/KPIs is to make them non-quantifiable.

For example, in a restaurant, if the KGI is a non-quantifiable goal, such as "increase sales", and the KPI is "increase the number of orders for popular menu items" or "increase the number of repeat customers", it will not be clear what conditions are required to consider the KGI or KPI to have been achieved. Key performance indicators should be belize telegram number database accompanied by quantifiable and measurable values ​​to verify the effectiveness of the measures.
 

■Set KPIs linked to KGIs
KPIs should be linked to the ultimate target KGI and have a cause-and-effect relationship; When developing a KPI tree, it must be designed so that the cause-and-effect relationship between KPIs and KGIs can be proved by four arithmetic operations of each KPI on the KGI. The same cause-and-effect relationship is also required between the upper KPI and the lower KPI.