Why are short videos so important?

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This article was co-authored by Jera Bean and Michael Stelzner. For more information about Jera, scroll to "Additional Notes on this Episode" at the end of this article.
We live in a world where video is king. If you’re a creative who loves photography or copywriting, there’s a lot of room for you to expand your skillset, but let’s face it. Short-form videos dominate every social media platform. From Instagram Reels to TikTok, YouTube Shorts, Facebook Watch, and even Pinterest and Spotify, short videos are taking over.