Crowdsourced posts offer an easier version of compiling user-generated content
Posted: Mon Jan 20, 2025 5:19 am
—publishing one post at a time instead of an canada b2b leads entire push or publishing curated content. While UGC should always have a purpose, this on-the-fly collaborative approach can result in more authentic, community-driven content for brands and social media creators.
Shareable comments for Instagram Stories and Reels
Instagram is exploring letting users highlight and share comments on posts in their Stories and Reels.
Our take: This reflects a common practice among TikTok creators to respond to or repurpose video feedback in subsequent content. On Instagram, shared comments are overlaid on a clip or image of the original post. It’s a seamless way for marketers to continue engaging with their followers. It also provides built-in social proof when followers view reply to comments. It also completes a feedback loop, potentially prompting observers to view the original post and join the conversation.
Instagram chat status
Some Instagram users may soon have more privacy in direct messaging and won't be able to see their activity status. Instagram is testing the ability to disable read message indicators.
Our take: While workarounds such as airplane mode currently exist, officially hiding your read status allows for more flexible communication. For individuals, it removes the pressure of replying immediately after opening a message. For brands, it can help avoid appearing unresponsive if a query requires further research before providing a thoughtful response. Overall, this change gives personal and business accounts more control over their inbox experience.
Shareable comments for Instagram Stories and Reels
Instagram is exploring letting users highlight and share comments on posts in their Stories and Reels.
Our take: This reflects a common practice among TikTok creators to respond to or repurpose video feedback in subsequent content. On Instagram, shared comments are overlaid on a clip or image of the original post. It’s a seamless way for marketers to continue engaging with their followers. It also provides built-in social proof when followers view reply to comments. It also completes a feedback loop, potentially prompting observers to view the original post and join the conversation.
Instagram chat status
Some Instagram users may soon have more privacy in direct messaging and won't be able to see their activity status. Instagram is testing the ability to disable read message indicators.
Our take: While workarounds such as airplane mode currently exist, officially hiding your read status allows for more flexible communication. For individuals, it removes the pressure of replying immediately after opening a message. For brands, it can help avoid appearing unresponsive if a query requires further research before providing a thoughtful response. Overall, this change gives personal and business accounts more control over their inbox experience.