Tailor the customer experience to your core goals
Posted: Mon Jan 20, 2025 5:36 am
A "conversion" is an action completed by a customer, whether that's a purchase online or signing up for your email newsletter. Specifically, it's when they fill out a form on your website (such as an enquiry form) and provide you with their contact information.
First, to leverage your website more in lead generation, you need to increase web traffic to your site through SEO (search engine optimization) and online advertising. By optimizing your content for certain keywords and targeting your ads to the right people, you can attract more quality leads — leads you can actually sell to.
Remember that SEO is a long-term investment, and while it can be very cambodia telegram number database effective if you keep doing it for a few years, it won't give you a huge boost in traffic right away. That's why, at least in the beginning stages of your website, you should use online advertising alongside SEO to increase traffic in the short term. You can also share content on social media and email to bring more visitors to your website over time.
Next, you need to have a variety of conversion points on your website – not just an inquiry form. You can offer free resources like white papers and product catalogs, create sign-up forms for seminars, add email subscription forms, request a quote forms, and more to increase your conversion rate. The best lead magnets are those that offer truly useful content, such as original research in your field or curated case studies, and are 100% free for customers to download and read.
5 Easy Ways to Increase Your Conversion RatesSEO Terms Every Marketer Should Know8 Main Types of Online Advertising
Online Exhibition
First, to leverage your website more in lead generation, you need to increase web traffic to your site through SEO (search engine optimization) and online advertising. By optimizing your content for certain keywords and targeting your ads to the right people, you can attract more quality leads — leads you can actually sell to.
Remember that SEO is a long-term investment, and while it can be very cambodia telegram number database effective if you keep doing it for a few years, it won't give you a huge boost in traffic right away. That's why, at least in the beginning stages of your website, you should use online advertising alongside SEO to increase traffic in the short term. You can also share content on social media and email to bring more visitors to your website over time.
Next, you need to have a variety of conversion points on your website – not just an inquiry form. You can offer free resources like white papers and product catalogs, create sign-up forms for seminars, add email subscription forms, request a quote forms, and more to increase your conversion rate. The best lead magnets are those that offer truly useful content, such as original research in your field or curated case studies, and are 100% free for customers to download and read.
5 Easy Ways to Increase Your Conversion RatesSEO Terms Every Marketer Should Know8 Main Types of Online Advertising
Online Exhibition