10 Main Reasons Why Your Managers Are Not Selling
Posted: Mon Jan 20, 2025 5:39 am
Proven! According to a study conducted by eMarketer, it turned out that in three out of four cases, the sellers themselves are to blame for the fact that the average check of a company does not grow.
What to do? Whatever the reasons, you can and should fight them. We have identified ten key reasons that prevent your managers from selling more.
Sales department performance analysis
Before you figure out what's wrong with your managers, check if your business processes are set up correctly.
What can hinder high sales:
There are no clear sales scripts.
The control and employment database reporting system is not well-established.
There is no regulation on the timing of work with one client.
An illiterate sales plan (your managers easily exceed it or, on the contrary, never achieve the stated figures).
Transactions are not carried out through CRM
This article tells about how to improve the work of the sales department .
And one more thing. The constant process of training sales managers is important. Rarely will an employee study new sales techniques or study news from his professional field in his free time. Improving the employee's qualifications is the manager's task. And this does not mean that you should pay for expensive courses for your managers.
It will be enough to regularly update the knowledge base, conduct testing or certification of employees, implement a system of bonuses and incentives for the best of the best. All this will keep your sales managers in good shape.
If you have provided all the conditions to the managers, but there is still no growth in sales, perhaps the reason lies in the sellers themselves. So, what could be wrong?
The sellers do not know the product well
It's not that salespeople don't understand what they're selling, they just often do it one-sidedly. Memorizing instructions won't allow a manager to present the product to the client in all its glory.
It is important to teach the manager to sell not the features, but the benefits. The buyer buys a product to solve his problems. He needs a car not because it has eight cylinders and a leather interior, but to drive it to the sea with the whole family with five suitcases and a cat.
"The more information you tell the consumer, the more you sell"
David Ogilvy
The right training and motivation system can help. Show the employee that the more he knows about the product, the more he can sell and earn. Record calls and video meetings, discuss and talk about strengths and weaknesses. And tell how important the manager's role is in the company's work as a whole.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
What to do? Whatever the reasons, you can and should fight them. We have identified ten key reasons that prevent your managers from selling more.
Sales department performance analysis
Before you figure out what's wrong with your managers, check if your business processes are set up correctly.
What can hinder high sales:
There are no clear sales scripts.
The control and employment database reporting system is not well-established.
There is no regulation on the timing of work with one client.
An illiterate sales plan (your managers easily exceed it or, on the contrary, never achieve the stated figures).
Transactions are not carried out through CRM
This article tells about how to improve the work of the sales department .
And one more thing. The constant process of training sales managers is important. Rarely will an employee study new sales techniques or study news from his professional field in his free time. Improving the employee's qualifications is the manager's task. And this does not mean that you should pay for expensive courses for your managers.
It will be enough to regularly update the knowledge base, conduct testing or certification of employees, implement a system of bonuses and incentives for the best of the best. All this will keep your sales managers in good shape.
If you have provided all the conditions to the managers, but there is still no growth in sales, perhaps the reason lies in the sellers themselves. So, what could be wrong?
The sellers do not know the product well
It's not that salespeople don't understand what they're selling, they just often do it one-sidedly. Memorizing instructions won't allow a manager to present the product to the client in all its glory.
It is important to teach the manager to sell not the features, but the benefits. The buyer buys a product to solve his problems. He needs a car not because it has eight cylinders and a leather interior, but to drive it to the sea with the whole family with five suitcases and a cat.
"The more information you tell the consumer, the more you sell"
David Ogilvy
The right training and motivation system can help. Show the employee that the more he knows about the product, the more he can sell and earn. Record calls and video meetings, discuss and talk about strengths and weaknesses. And tell how important the manager's role is in the company's work as a whole.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free