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Instagram is experimenting with two new stickers: App stickers will direct users from Instagram to external apps. Secret stickers reveal content as viewers respond to stories.
Our Take: While there aren’t many details, the “secret” sticker has us excited. As marketers, our goal is to grab people’s attention in very busy places. One of the best ways to grab people's attention is to tap into what Hollywood screenwriters call "brains." They show something interesting in the opening scene and people will stick around to watch and see what happens.
The “Secret” sticker does just that, letting you reveal something that interests people, who will then message you to find out the rest of the story.
Chelsea Peitz teaches sales professionals how to leverage social media and technology to build a strong personal brand and develop content that generates real leads. She is the host of the Chelsea Peitz Podcast. Her most recent book is What to Post.
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This article is sourced from the top marketing podcast Social Media Marketing Talk Show. Listen below or subscribe.