10 Important Rules for Forming an Online Store Assortment

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maksudasm
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10 Important Rules for Forming an Online Store Assortment

Post by maksudasm »

When forming an assortment, several rules should be followed.

Focus on small-sized and light products that are easy to deliver to the customer. It is not advisable to start selling industrial refrigeration equipment, ice-resurfacing machines, etc. This will entail transportation costs, payment for the work of loaders, or will increase the price of the product if these factors are included in the cost. As a result, you will have to, unlike competitors, either bear losses or offer unattractive prices for the consumer.

The assortment should consist of advertising database high-margin goods. A margin of 5-10% will not compensate for losses from buyers refusing goods, their theft, damage, spoilage, as well as in the case of an incorrectly composed assortment and a high proportion of unclaimed products.

It is advisable to sell expensive goods, since in this case even the sale of a limited volume of products can bring sufficient profit, which is especially important when starting a store. If you sell Chinese consumer goods, then in order to get income you will have to sell a lot of them.

When launching an online store, you need to consider the cost of transportation. The same product may be perfect for traditional retail outlets, but unsuitable for the online format, since the cost of logistics is comparable to the cost of the product itself. The problem can be solved by selling inexpensive products in addition to the main product. For example, when buying a car engine, you can offer motor oil or interior air freshener in addition.

If the product is heavy and inexpensive, then there is no point in selling it in an online store. The profit will be minimal, and you will still have to bear the shipping costs. As an example, we can recall bottled carbonated drinks.

You should not overprice the product. If the same product is cheaper at competitors, the buyer will either go to them or demand excessive information, want to check it to make sure of the quality of the product. As a result, the sales cycle will be significantly more complicated.

Rules for forming the assortment of an online store

It is not advisable to choose products that have a lot of analogues and are difficult to highlight. Otherwise, you will inevitably face dumping and will not be able to even slightly increase the price tag without losing the customer. To retain the customer, you will have to reduce the cost and bear losses.

The price of a product should not decrease very quickly. An example is electronics, which sharply decrease in price when a new model is released. Focus on items whose price will remain stable over a long period of time.

Choose a niche with fewer competitors. Otherwise, you can't hope for high demand and the ability to convince the client to buy your product, despite the higher price.

Today it is very difficult to find a field where there are no competitors and at the same time you can count on high profits. In this case, you can enter a niche saturated with goods, but at the same time find and emphasize the unique properties of your product that others do not have.

The Yandex service http://www.wordstat.yandex.ru will help you assess the level of competition , which allows you to analyze how often users send certain search queries.

Be responsible when choosing a supplier. Ideally, they should accept back any goods that the buyer doesn't like without any problems, supply small lots at wholesale prices, provide payment by installments, and accept both cash and non-cash payments.

The product must be strong enough to avoid the risk of damage or destruction during transportation. It is not advisable, for example, to sell porcelain sets online. This will increase packaging costs and require hiring additional personnel. If the buyer receives a broken vase, this will not only prevent payment, but will also deprive the buyer of the opportunity to sell the same product to another buyer
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