Determine purpose and persona (target)

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If you focus on each indicator without making these preparations, you will run the risk of making the r&d directors email leads wrong decision. Start by collecting data as necessary, and understand the overall current situation and set priorities.

Once you have grasped the current situation and decided on the priorities, the next step is to set the objectives and personas (targets). For example, even if you are renewing your website, the measures you take will be different depending on whether you want to increase the number of customers you attract or increase the repeat rate of existing customers. Make sure you clearly define your objectives.

Once the purpose is clear, it is time to consider specific measures, and in order to formulate a strategy, it is necessary to define a persona. For example, you can narrow down your target by guessing the customer's age, area of ​​residence, hobbies, etc.

Main methods of web marketing
Web marketing techniques can be broadly divided into two categories: inbound marketing and outbound marketing.

Inbound marketing is an approach that provides customers with useful web content and information that meets their needs, and is a measure to encourage customers to visit a company's website (inbound). Outbound marketing is an approach from a company to its customers, such as delivering advertisements and sending direct mail. Below, we will explain the specific marketing methods for each.

Inbound Marketing