In addition, we also recommend
Posted: Mon Jan 20, 2025 6:03 am
After seeing a new product, you may enter , and more push (KOL recommendation, promotion promotion, or friend recommendation, etc.) is needed before the conversion can be completed; of course, new customers also have the opportunity to directly complete the conversion. , but when you find that the new customer audience is not performing well in conversion advertising, it will be recommended that you add more audiences who have already been impressed by your product, such as "consumers who have been to the website", "people who have Website traffic audiences such as consumers adding to shopping carts.
Figure: For different audience types, it is recommended that advertisers deliver different advertising goals and advertising strategies. 2. Material optimization When consumers don’t want to click on ads, another reason may be that the materials are not attractive enough. When creating materials, we recommend that merchants create at least 2 types turkey mobile phone number list of materials for each ad group and compare the effectiveness of different materials. , and there will be more adjustments to the direction of material production in the future. that each ad group place at least one small image material of 600 In addition to the LINE homepage), you can also see the advertising performance of small placements.
If you find that small placement materials perform better than other sizes, you can consider whether to create a separate ad for small placement materials. An ad group that has a separate budget for delivery. Figure: LAP market data points out that small image materials are better than other image sizes in terms of CPC or CTR. Picture: Business real case sharing 3. Adjust budget and bids When the bid amount and bidding strategy are too conservative, it may also lead to too little ad exposure. After adjustments, there were almost no negative comments about appointments, which effectively reduced customer complaints. "This gives us reflection, don't think that negative comments are malicious, sometimes it prompts us to make corrections." strategies to create a better service experience.
Figure: For different audience types, it is recommended that advertisers deliver different advertising goals and advertising strategies. 2. Material optimization When consumers don’t want to click on ads, another reason may be that the materials are not attractive enough. When creating materials, we recommend that merchants create at least 2 types turkey mobile phone number list of materials for each ad group and compare the effectiveness of different materials. , and there will be more adjustments to the direction of material production in the future. that each ad group place at least one small image material of 600 In addition to the LINE homepage), you can also see the advertising performance of small placements.
If you find that small placement materials perform better than other sizes, you can consider whether to create a separate ad for small placement materials. An ad group that has a separate budget for delivery. Figure: LAP market data points out that small image materials are better than other image sizes in terms of CPC or CTR. Picture: Business real case sharing 3. Adjust budget and bids When the bid amount and bidding strategy are too conservative, it may also lead to too little ad exposure. After adjustments, there were almost no negative comments about appointments, which effectively reduced customer complaints. "This gives us reflection, don't think that negative comments are malicious, sometimes it prompts us to make corrections." strategies to create a better service experience.