1.- Know your customers
Email marketing for the fashion sector know
One of the best email marketing practices for the fashion industry is to create pieces that gather relevant information about your subscribers. In fact, you can choose to ask direct questions and analyze their behavior. indonesia phone number details This way, you will learn information such as their expectations about your brand and their preferences, among others.
In this case, Farfetch's email asks subscribers to provide useful information regarding their tastes and preferences. This is especially ideal in terms of marketing automation. In other words, the data will allow you to assign tags and create personalized messages for each user.
Next, you should ideally segment your database based on the information you collect. Segments and labels such as “male,” “female,” “parent,” “active,” “sensitive ,” etc., will help you create specific buyer personas and respond to individual needs with email marketing for the fashion industry.
On the other hand, scoring is another important feature within email marketing automation. Scoring points will allow you to track and rate subscribers' actions. This way, you will be able to detect how engaged they are with your messages.
2.- Create a brand community
If there's one thing fashion brands have going for them, it's that it's easier for them to create communities with the help of brand ambassadors. All you need to do is interact with your customers and ask them to share their own content talking about and showing your products and services on social media. As well as the opinions they have about each of them.
Another advantage of email marketing for the fashion industry is that email can help your brand community grow . You just need to follow some good practices to do so.
Moving on to practice, as you can see in the Kate Spade example, the email asks subscribers to join the party. Ideally, you'll pair the email with social media to invite users to spread the love for your brand. You'll gain visibility, and even have a better chance of creating viral content.
3.- Take charge of solving problems
Email marketing for the fashion sector: solving problems
Identifying your customers' needs will help you go beyond a single purchase. If you know that your customers are really interested in fashion, it makes sense to offer them much more than just the opportunity to buy. For example, by providing ideas on how to combine certain clothes.
4.- You also need to help avoid those problems
Email marketing for the fashion sector: avoiding problems
Solving customer problems is critical from a business perspective, but helping prevent problems is still a huge differentiator that you can achieve with email marketing for the fashion sector . Talking openly about potential problems helps build trust, which increases customer loyalty.
After some time working to direct users to your e-commerce site, you'll know what problems could have been avoided. Think about shipping, for example. When you know that at some point during the year your company will need more time to make deliveries, it's best to keep your customers informed beforehand.
For example, during the Christmas season, delivery times may be slightly delayed. Let your customers know that if they want their Christmas gifts to be delivered on time, they must order them by a certain date.
5.- Maintain your brand values
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