Why ROI has become so important

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In recent years, measures using the web are becoming mainstream. With traditional quality directors mailing lead offline measures, it was difficult to judge the effectiveness of the investment, and the effectiveness was unclear. However, recently, the number of cases where the web is used for measures has increased, making it possible to measure and analyze the effectiveness. In addition, the types of web advertisements have diversified, and the importance of effectively assessing measures has increased, which is another reason why ROI is attracting attention.

ROI formula
The general formula for calculating ROI is as follows:ROI is an abbreviation for " Return On Investment." ROI indicates the rate of return on an investment. It is widely used to measure the profitability of stock investments , evaluate real estate investments, and as an indicator for determining whether or not to acquire a company. The higher the figure, the higher the rate of return, so it can be determined that an investment in a business or initiative is successful.
ROI

What is ROI in Web Marketing?
In the field of web marketing, ROI is often used as an indicator of the ratio of advertising costs (investment) to revenue. By using ROI, you can visualize the numbers, so you can judge the effectiveness of your investment without being misled by emotional arguments. It will be useful for understanding cost-effectiveness and comparing measures.