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Unique Selling Proposition (USP)

Posted: Mon Jan 20, 2025 6:33 am
by maksudasm
the differences between your product and the products of other sellers are clearly stated;

guaranteed satisfaction of the buyer's needs.

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Automatic sales funnel
The fastest and most effective ios database method for increasing conversion. Its disadvantages are the high price and complexity of implementation, requiring special knowledge. Autofunnel allows you to solve the following problems:

keeping the attention of a potential buyer on the site. Each of his actions leads to a certain reaction. The essence is in the appearance of the necessary widgets at a certain time and subject to a number of conditions (for example, 2 minutes after visiting the site and clicking on a specific button);

leading the client to purchase the main product. To generate interest, tripwire can be offered - an inexpensive product at an attractive price. At the next stages, the program uses algorithms to assess the prospects of making a deal, and if the chances are high, the client is gradually encouraged to purchase the main product;

Tripwire – a mini-deal for a big future

returning users who have left the site. To do this, a set of techniques is used (retargeting, contextual advertising, etc.);

support for communication with regular customers. The funnel generates mailings, instructions for the company's sales managers to make calls, etc.;

Working with abandoned carts. Notifying customers about unfinished transactions;

redirection to other sales funnels. For example, to other projects that belong to you, affiliate programs, etc.;

Activation of the profit maximizer. The idea is to offer an additional product (service) when purchasing the main one;

connecting a return path - a tool for stimulating repeat purchases after the main one has been made.

congratulating customers on holidays.

All these actions are performed without direct human participation. Sales managers simply will not be able to work with such an array of information.

It is simply physically impossible to support tens of thousands of clients. This would require a whole army of specialists. Businessmen who have implemented such automatic systems have received significant savings, as they have even reduced their staff.

Let's note the disadvantages of an automatic sales funnel. First of all, it is a very complex program, the creation of which is only possible for highly qualified specialists. It is impossible to launch it independently. The second disadvantage is the high cost: the simplest algorithm will cost 50-70 thousand rubles, and the price of exclusive tools can exceed 300 thousand.

Automatic sales funnel