Be sure to find out the expected publication date of your work. This is necessary for another check for errors. Sometimes when an article is posted, links become inactive, paragraphs disappear, and typos become visible. You know the material best, so if you see any flaw, tell the editor right away.
Distribution of material
After publication, you need to make sure that the article gets a large number of views:
If you have a corporate website, write there about posting your materials on the information platform. It is recommended to create a special section "Our publications in the media".
Notify about the material facebook database in your personal blog, corporate social networks, indicating a link to the article.
Invite readers to follow the link to rate and discuss the new text.
Send out a newsletter to your customer base.
Place an announcement and a link to the publication in thematic communities (be sure to obtain permission from the administrators).
After a few days, publish another post on your personal and corporate blog. Describe the main ideas of your article and link to it again.
This way you will increase the views of your work and also achieve your goals.
Stage 5. Evaluation of effectiveness
To evaluate your own content marketing, you can use a web analytics system that will show quantitative and qualitative indicators of your page traffic. However, you cannot check third-party sites in this way.
To track analytics on other people's resources, find out in advance from the editors whether they allow inserting links with UTM tags into the text of the article. They will help track the number of transitions. If they refuse, consider indirect indicators, such as an increase in demand for your services, direct transitions to the company's website.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Typical mistakes companies make when they want to publish in the media
The following guidelines will help you avoid mistakes in writing and submitting materials:
Clearly define the purpose and objectives of the publication
After you have received an assignment to publish an article in the media, immediately clarify with your superiors who it is for, what goal it is supposed to achieve, and what value it should have for the reader. Do not write the text for the sake of prestige or your superiors. In order for the work to be approved by the editor, it must be useful to both potential readers and the publication.